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Podmastery: podcasting insights and advice for indie creators: Daily Summaries Delivered
by The Podmaster (Neal Veglio)
Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. I'm Neal Veglio, a veteran podcaster who first started dabbling with RSS in the early 2000s. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. And while my shows now enjoy thousands of listeners every single week, it wasn't always easy. When I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals. Each episode, I'll be offering you some insights into what I've done and what I've helped my podcasting agency clients to do with all our podcasts in the hope we can help YOU increase your podcast's chances of becoming more su
Latest Episodes
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- Yesterday14 min
I Use AI to Make This Show. Here’s the Line I Won’t Cross.
Ninety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing.It was the words. They were tidy, warm... and hauntingly empty, like a very confident ghost had written the lot.This episode's about the single line that decides whether AI sharpens your show or hollows it out. Plus a confession I fully expect to get grief for...
- 1 weeks ago12 min
The Hidden Failure Around Podcasting Failure
Here's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed my Monday slot, published on a Wednesday, and felt like a failure anyway.That first feeling — the flicker of disappointment — is fine. It's just data. It's the second feeling that does the damage.In this one I'm being properly honest about the trap nobody warns you about when they tell you to "build your personal brand": you make the thing personal on purpose, and then every wobble in it feels personal too. So what do we do about it?...The Podmastery founding-members waitlist is open.Doors to the community open to the public soon — get in first at podmastery.co/waitlist.Got a podcasting thing you're quietly beating yourself up about? That's exactly the kind of problem I love to solve. Head to podmastery.co, click "Need Help", and book a 60-minute call. It's him on the other end — not a sales funnel.
- 2 weeks ago12 min
Is "Be Everywhere" The WORST Podcasting Advice Now That YouTube 'Dominates'?
YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once.Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.Edison Research's latest UK numbers gave the podcasting press its headline: YouTube 29%, Spotify 28%. Tectonic plates, apparently. One percentage point.I spent 25 years in radio before I ever touched a podcast, and the first thing that world drums into you is that a station is never for everyone. Which is exactly what this data is saying — if you read past the crossover.Different platforms. Different people. Different reasons. This is Radio 1 and Radio 4 all over again, just dressed up with an app icon instead of a frequency. And a lot of podcasters are currently trying to be all three stations at once.In this one:The four-year trend that matters far more than the 1% headline (YouTube 19 → 29; Spotify 33 → 28)BBC Sounds, the station that didn't panic — and what its flat 15% is quietly teaching everyoneWhy these aren't the same listeners switching apps: the age, gender and trust splits nobody quotedThe platform growing fastest is also the one people trust the least. Amazing.The Sheffield podcaster making three versions of one episode every week — while 80% of her downloads come from a platform she barely thinks aboutWhy “post everywhere equally” is busy work wearing a growth strategy's coat“But won't narrowing my focus lose me everyone else?” — no, and here's whyToday's tip: the five-minute hosting-dashboard check that tells you which radio station you already arePODMASTERY LINKSThe Podmastery community is opening its doors to the public soon. To join as a founding member with lifetime perks, go to podmastery.co/waitlist, fill in the form and ask me to add you to the list.Got a podcasting problem you'd rather just get solved? Go to podmastery.co and click “Get your podcasting challenge solved”.Just got a specific thing you need help to solve? You can pick my brain!Do that here - https://podknows.co.uk/pick-my-brain
- 3 weeks ago9 min
What 5,000 Podcast Listeners Just Told Us About Indie Show Growth
New research from Signal Hill Insights, presented by Tom Webster at Sounds Profitable, surveyed over 5,000 podcast listeners — and the findings are uncomfortable for most indie podcasters to hear. Probably the most uncomfortable for me to hear, considering they contradict everything I've ever told people around podcast growth. But, as with all things, this research is not gospel. It's, as usual, a soupçon of insight into a complex and wide challenge.It challenges what our audio is, what our newsletter does and why our video clips should be. So listen as I break down the Podcast Atlas findings and what they actually mean for indie shows without a publisher, PR team, or paid clip editor behind them.You’ll hear:— Why the 43% trust number matters — and why it’s useless until someone finds you first— What the data says about clips as a discovery engine (and my nuanced take on whether that shifts my position)— Why 61% of your potential audience is untapped and ownable — and what to do about it— The only two things in this whole system you actually own📊 Download the full Podcast Atlas report (free): https://soundsprofitable.com/research/the-podcast-atlas/Three ways to work with me:1. Start the free 7-day podcast makeover email course at podmastery.co2. Take the listener survey and receive a free download: podmastery.co/listener-survey/3. Ready to work directly? podmastery.co/need-podcasting-help/
- 4 weeks ago21 min
I Added Video to My B2B Podcast Using Apple Podcasts’ HLS — Here’s What Actually Happened
A couple of episodes back I made the case for Apple Podcasts’ new HLS video. Then I had to go and actually do it — because the theoretical version of podcasting-about-podcasting is slightly embarrassing, and I hold myself to a better standard than the people spouting expertise about things they’ve never tried.So I enabled video for B2B Podcasting Insights, my other show, in Captivate. A real show, in a crowded market, with real numbers. This episode is the field report.In this one:What HLS video actually is — and why it isn’t the old MP4-in-the-RSS-enclosure trick that nobody could seeWhat the listener experience really looks like (spoiler: “clean” is a Michelin star in podcast infrastructure)The hosting catch — it lives or dies on who you host withThree workflow changes nobody warns you about, including the upload time and editing for two audiences at onceWhat two weeks of data actually showed — told straight, no fake growth-hack victory lapThe honest verdict: who should switch it on now, and who should waitLINKSGot something about your show bugging you at half eleven at night? Go to podmastery.co and click get in touch. Let’s sort it rather than just theorise about it.Recorded on Boomcaster — free trial + 50% off your first three months (affiliate link): podmastery.co/boomcasterAnd go follow B2B Podcasting Insights if you want more on getting the most from a B2B show: podknows.co.uk/b2bpi
- Jun 22, 202611 min
Why Your Podcast Episode Sounds Good But Feels Empty... And How To Fix That
Your show sounds cleaner than it ever has. You've sorted the room, fixed the levels, maybe even brought in an editor. And when you listen back — nothing.No connection. No feeling. Just technically correct audio with nobody in it.Hi, I'm Neal Veglio, founder of the Podmastery community from Podknows Podcasting. And this week, I'm exploring why that hollow feeling has nothing to do with your equipment — and why the fix is simpler than you think.I share a story from my radio days about a presenter who went from compelling-but-rough to polished-and-forgettable, what broadcast training actually teaches about the difference between performing and talking, and the 30-second exercise I even use myself before every recording.If you'd like a proper look at what's sitting between your show and where you want it to be, head to podmastery.co, hit the Get In Touch page, and tell me what's going on.
- Jun 16, 20269 min
They Just Changed What a 'Play' Means In Podcasting. Did You Notice?
Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice.The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it.In this episode, Neal breaks down what this actually means for indie podcasters — why your dashboard numbers are about to look fairly different, why that doesn’t mean your show is doing better, and why optimising for any play-count threshold is optimising for the wrong thing.You’ll hear:— What AMP is and why they’re trying to standardise this— What is ‘intentional consumption’ in Spotify’s words, and what that actually means— Why Apple’s definition is still extraordinary (and not in a good way)— The one metric that actually tells you if your show is working🔗 Listen to other episodes here: https://podmastery.co/📊 Free 7-day podcast makeover email course — one tip per day, no filler. Sign up at podmastery.co💡 Want to work through your specific show? podmastery.co/need-podcasting-help
- May 18, 202610 min
Why podcast guest cross-promotion as a growth strategy is a fairytale
Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like.So is it you? Is it them? Is this just how guests are?In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting.If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment.Free 7-day podcast makeover: head to podmastery.co and sign up — one practical tip per day, straight to your inbox.
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About Podmastery: podcasting insights and advice for indie creators
Are you a brand or individual who's looking to improve and grow your podcast? You're in the right place. Together, we'll help you attain 'podmastery'. I'm Neal Veglio, a veteran podcaster who first started dabbling with RSS in the early 2000s. Podcasting is such a complex medium, with so many factors that can impact your success. It's my goal to cover all these topics with you, and help you maximise the results you're getting from your efforts. And while my shows now enjoy thousands of listeners every single week, it wasn't always easy. When I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency. I learned a lot from that experience. I now help other podcasters to achieve their goals. Each episode, I'll be offering you some insights into what I've done and what I've helped my podcasting agency clients to do with all our podcasts in the hope we can help YOU increase your podcast's chances of becoming more su
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