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by Ray Edwards
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
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- Yesterday13 min
Going Broke Made Me Rich
How Going Broke Made Me Rich A while back, I lost everything. Not "everything" the way people say it after a rough quarter. I mean I opened my banking app one day and saw a number with no digits in front of the decimal. Zero. The kind of zero that makes you sit very still for a minute. I'd been earning a million dollars a year. And then I wasn't earning anything at all. Here's the strange part, and it's the reason for this post and the episode it goes with: losing it might be the best thing that ever happened to me. If you've ever been afraid of losing what you've built — or you're in the middle of losing it right now — stay with me. "The recent unpleasantness" I've started calling it that, with a little wink, "the recent unpleasantness" (what's that movie? Anyone know?). It began with Parkinson's. Then the pandemic, which was not a gentle season for anyone running a business. Then shoulder surgery. Then brain surgery — and I want you to notice I just dropped "brain surgery" in next to "shoulder surgery" like I was listing errands. Add a few business decisions I'd love to have back, some personal ones I'd file in the same drawer, medical bills that arrived looking like phone numbers, and overhead that had grown to the size of a small kingdom. Underneath all of it, quietly, a crisis of faith. Not a wobble. A genuine dark night of the soul, the kind St. John of the Cross wrote about, where God seems to have left the room and shut the door, and you stand in the dark wondering if any of it was ever real. At the bottom of it, I declared bankruptcy. I'm not telling you this to perform my suffering. I'm not complaining. We're rebuilding, and I'm a new man — by the grace of our Lord Jesus Christ, and I mean that as plainly as I can say it. So here's the question I had to ask myself. When I say going broke made me rich, is that just a clever line? A copywriter's sleight of hand? Or can a man say a thing like that and be telling the truth? It's true. Here's how. What was actually load-bearing When you get stripped all the way down, you find out what was holding the house up. I'd built a life with a lot of stuff in it. Income. Status. A reputation in my corner of the marketing world. The comfort of knowing the bills were handled and then some. None of that is wrong. I'm not here to tell you money is the problem and poverty is the cure — that's a sermon people preach when they've never actually been broke, and it's nonsense. What happened was simpler. Everything that wasn't essential got taken away, and I was left holding only what was. And the list of things that are truly essential turns out to be far shorter than the list of things I'd convinced myself I couldn't live without. Corrie Ten Boom said it better than I can: you don't learn that Jesus is all you need until the day He's all you have. I used to read that as a needlepoint-pillow kind of line. Then I lived it, and it stopped being a pillow and became the floor I was standing on. Because when you've got nothing left but God, you find out fast whether God is enough. He is. Not because I read it somewhere — because I tested it against the wall, with nothing to fall back on, and it held. What grew in the low place I spent a lot of that season on my knees. I mean that literally, not as a figure of speech. Some mornings I was flat on my face on the floor, talking to God. Sometimes not even talking. Just there. Out of words, out of plans, out of the energy it takes to keep pretending you've got it handled. And in that low place, things grew that had never had room before. Real humility — the kind that comes from running out of options and realizing you were never as in control as you thought. A habit of seeking God's will before a decision instead of after, wh
- 1 weeks ago56 min
The Real Cost of Content
Content, while seemingly cheap to produce today, is actually "expensive" because its true cost is the audience's attention, a non-renewable currency that, if wasted, erodes trust. Click Here For Complete Show Notes How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.Questions or comments?Connect with Ray on Facebook, Twitter, and InstagramVisit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
- Apr 14, 202611 min
What A.I. Cannot Take From You
A.I. has stripped all value from generic content. Content is not only abundant, it's become practically infinite and worthless. So, where does that leave us mere mortals? There are 5 things you have that you might not recognize as assets, but they absolutely are. This week, I'll give you the breakdown of 5 things that you have that AI can never replicate. Key Insights Seth Godin's Talking Dog metaphor Don't Dismiss the Miracle ... and don't give it everything Nate B Jones: When AI makes building free, the question becomes "Do I own something structural that AI cannot replicate?" When AI makes everything abundant, the scarce things become infinitely more valuable Content, code, images, research, first drafts...essentially free and infinite What things can AI not manufacture or copy Trust: AI cannot manufacture the trust you've built with your audience Context: Providing AI with your body of work can help it replicate your thinking Distribution: Content is not scarce. The value of generic content is 0. Your list (email, podcast, customers) - the direct lines you control are extremely valuable Your Taste: AI has no point of view. Your ability to look at 100 options and know which one is right is something you've built through years of experience Accountability: Somebody has to be responsible. Your name carries weight. My "Personal Knowledge Architecture" - Keep your context, notes, and knowledge organizedGet on the waiting list! This week: AI Accelerator Summit- Get your Free Ticket Here Links Seth Godin - The "Talking Dog" Nate B Jones - Insightful strategist The AI Accelerator Summit (Starts 4/15!): Grab your FREE ticket and join me an 14 of my most respected, successf
- Apr 9, 202619 min
How To Build An Audience Without Showing Your Face
I've coached a lot of people to "start making videos". It's an essential part of building your brand and attracting the right people. Putting your personality on display will weed out those you don't click with and strengthen the bonds with your fans.That's all true, but the fact is...Not everyone can physically do this.As a person living with Parkinson's, I have windows of time where my body is willing to cooperate with me and do what I need it to. Some days those windows are very short...Other days they're nonexistent. There are millions of people with physical and mental challenges that make it difficult or impossible to be on camera. This week, I want to prove to you that you're not out of the game because of these limitations. You have options! Key Insights The notion that the only pathway to success for a content creator is through a lens is false If you have a condition (ADHD, Parkinson's, Anxiety) that makes it hard or impossible to be on camera, AI has given you options This is not "cheating" Be open and transparent. This will enhance your credibility with your audience Romans 8:28 "And we know that in all things God works for the good of those who love him, who have been called according to his purpose" Your physical limitations do not disqualify you from participating The gatekeepers are gone. AI has kicked the gate wide open! Life is not happening to you…it's happening For you. Links AI Accelerator Summit - Happening next week! (4/15-4/17) Join Ray Edwards, Bryan & Noelle Switalski, and 14 World-Class Experts for 3 Days That Could Change How You Work Forever. This live event is 100% FREE: Get your ticket here! Video And Transcript How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.Questions or comments?Connect with Ray on Facebook, <a id="link-91708" class="elTypographyLi
- Apr 2, 202643 min
AI or Die
Imagine you have a disease that is consuming your mobility...your speech. All of the tools you're accustomed to using to communicate with others are taken from you. Perhaps only months ago you were known as a compelling storyteller...a charismatic figure who could light up the room with charming wit. Now a disease has reduced you to blinking once for yes and twice for no. It's a horrible thought, but for some it's an unstoppable reality.A.I. is changing this. It's on the verge of freeing many people from this isolation, and that is AMAZING!This week, Sean and I catch up on life in the coffee biz, discuss the importance of honesty and transparency, and highlight some of the former science fiction that AI is making possible.Incredible things are happening right now. Things that this nerdy kid who was raised on Star Trek never thought he'd live to see...but here we are. In the business world, AI is empowering entrepreneurs to achieve feats that traditionally require teams of high-dollar experts. Not anymore. The playing field is more level than it has ever been in modern times. It's not too late to be one of the "early adopters" who skyrockets to success by mastering a few tools. Don't get sucked into the Luddite, fear-mongering click bait. Focus on the positive impacts this new technology is making and learn how to use it to improve your life and the lives of others. FYI: That is exactly what the AI Accelerator Summit is all about - Successful entrepreneurs showing you how their businesses have been propelled by a few tools that are available to all of us. This is a FREE live event, not to be missed. You don't have to buy a seat, but you do need to claim your free ticket: Click Here to grab a spot. Key Insights An update on Sean's business Stuff you probably didn't know about coffee Flavor descriptions…real or marketing? Spiritual Foundations: Do not lie! White lies are still lies Try to not tell a single lie for an entire week Whatever you achieve by lying, you can only keep by lying Can you be honest without being brutal? Be honest with your customers even if it costs you the sale The "digital me" we're using in marketing (and disclosing that fact) If you're using AI, be up front! The "Cynicism Tax" Consumer fears of AI deception What AI is making possible for those of us with physical challenges Neuralink - Incredible new AI-powered technology gives ALS patient his voice back The AI Accelerator Summit - Free, 3-day event where you will learn from 14 incredible entrepreneurs how they are using AI to accelerate their business <st
- Mar 27, 202611 min
Create Your Digital Clone
At some point in your life you've probably thought something like, "I wish there were two of me to get all of this done!" This week, I'm sharing some material I created for our upcoming AI Accelerator Summit. Why? Because even if you don't attend the summit (you absolutely should), this valuable little snippet will explain why you should be exploring this arena and putting these new tools to work, AND why you shouldn't be focusing on all the negative fear mongering, but instead think about the positive ways you can impact your life and the lives of those around you. Key Insights Don't miss the AI Accelerator Summit April 15th-17th Which AI? Surround yourself with like minded proponents of AI The BIG Change - This has simplified everything Use AI to create leverage (not more work!) The "trust recession" - Be AUTHENTIC and HONEST The "Human Spark" - AI never had it, never will Don't lose your voice AI is a powerful partner that can help you organize your thoughts Links The AI Accelerator Summit - April 15th-17th. 14 World-Class Experts for 3 Days That Could Change How You Work Forever How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
- Mar 19, 202638 min
3 Ways Writers Can Win With AI - And Never Be Replaced By It
Dear writing pros,Are you afraid that using AI is simply feeding the monster that will ultimately eat your career? This week, I'm looking to change your mind by reminding you of what you have that AI doesn't. By this time tomorrow, you can be more productive, 10x's faster, and a hero to your clients - All while staying irreplaceable.Key Insights Kris's fears about AI: - AI might not be as good, but it can be good enough- "Brain atrophy" - But...there have always been people who don't want to think for themselves Courses - Why they're not dead and why YOU still matter Win 1: Use AI as your Research and Ideation Engine - Use AI to generate fresh ideas- Use AI to "stress test" those new ideas ("What's wrong with this plan? Where can it go wrong")- Use AI to study your competition Win 2: Use AI as your First Draft Accelerator - Three ways to protect your voice when using AI: - Inject your stories and personal experiences - Your specific opinions and convictions (especially the ones you're afraid to share) - Inject your own phrases and vocabulary Win 3: Use AI as a content multiplier- This concept is so powerful, it's built in to our own custom AI - One content piece becomes 5+ pieces customized for the platforms where you're present. AI Summit: Incredible roster of successful entrepreneurs teaching you the ways they're using AI to save time and make more audio FREE - Starts April 15th Links AI Summit - Click Here to Join Us on April 15th (FREE) How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.<strong class="id-6Z-DlzK
- Feb 26, 202627 min
Fear, Loathing, and A.I.
Despite my best efforts to prune the doom and gloom from my feed, the algorithm still serves me plenty of worst-case, "out there" scenarios regarding AI. No doubt many are concerned and perhaps discouraged by this fluff. So, how do you embrace the new stuff in a way that is useful and exciting? This week, I'm giving you three recommendations for AI-powered tools that will improve your business in ways you may not have considered. Key Takeaways Still "doom and gloom" in my feed despite my best efforts (If it bleeds it leads) "Sow your seed in the morning, and at evening let your hands not be idle" - Ecclesiastes 11:6 "We suffer more in imagination than in reality," a principle from Stoic philosopher Seneca Anxiety is high (the news of the day) AI is changing the marketplace regardless of how you feel about it The repetitive work is drying up AI is *not* 100% reliable...and it may never be Are you a technological optimist? The three fastest, easiest, and most profitable ways to use AI in your business 1: AI Powered scheduling and coordinating 2: Automate followup and customer care 3: AI enhanced offers and sales copy What Ray is using (not affiliate links) Use Motion AI Scheduling Membership.io Kajabi Links AI Summit - This upcoming virtual summit features some of the most respected and successful entrepreneurs on the planet. This is your chance to hear the real-world stories about how AI is being used to help grow their empires. Get the Full Lineup and Your Free Ticket Today! How You Can Help Subscribe to the show in Apple Podcasts or on <a id="link-60291" class="elTypographyLink id-6Z-kBYQke-183" href="http
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About Ray Edwards Show
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
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