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How to pursue excellence … in noodles (unlocked bonus)

July 17, 2026·47 min·5-min readinterviewbusiness
Podzilla Summary (5 min)
TLDR
Jason Wang, CEO of Xi'an Famous Foods, built a beloved New York noodle empire by fiercely protecting the quality and authenticity of his Xi'an cuisine, even at the cost of turning away customers or slowing expansion. His journey—from immigrant kid to reluctant restaurateur—reveals how per

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Guest

J

Jason Wang

interview on Search Engine

Mentions

Books, people, and resources mentioned in this episode.

People

Jason WangAnthony BourdainPJ Vogt

Companies

Xi'an Famous FoodsTarget CorporationWashington University in St. Louis

Topics

EntrepreneurshipFood ScienceFuture Of WorkLeadershipManagementSmall BusinessStartups

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