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She Sells He Sells: Daily Summaries Delivered
by Krista and Brian Demcher
Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise - in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it - so by the end, you don't just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.Because a good idea is only as good as your ability to sell it! Sales skills are life skills...and this show is where you learn them.New episodes every Monday.
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- 4 days ago1h 4m
227. Confidence Is a Skill You Learn, Not Earn With Lisa Hansen
Confidence is a skill you learn, not earn. Lisa Hansen came ready to defend that idea, and she brought a story that makes it hard to argue with. Lisa was the second grader everyone thought couldn't talk. She grew up to become a mechanical engineer on Boeing's Dreamliner, a pastry chef trained at the Culinary Institute of America, and the owner of the bakery she had dreamed about since she was little. Every box on her dream board was checked, and she still couldn't figure out why she felt so unsuccessful. In this conversation, Lisa explains why doing the reps over and over isn't what builds confidence, what actually does, and why she would never tell a nervous client to just go do the scary thing. Krista shares her own burnout story from her direct sales days, and the two of them finally take on fake it til you make it (Brian, you're going to love this one). If you are a female founder who looks successful on paper but still doesn't fully trust yourself to make the next big decision, this one is for you. Do you buy it? IN THIS EPISODE [0:00] Lisa Hansen and the idea worth buying [1:23] Why doing the reps isn't the same as building confidence [6:06] Was Lisa always confident? "Absolutely not." [9:35] Engineer, pastry chef, and a dream board fully checked off [11:00] Meeting your goals versus meeting your needs [23:34] The call to start a conference ("I think you have the wrong girl") [29:32] Krista's full-body-rash story [38:10] When showing up on video every day isn't working [45:17] Fake it til you make it, plus Krista's red lipstick [54:43] Inside the Thriving Women's Conference KEY QUOTE "We don't thrive by changing who we are. We thrive by knowing who we are." Lisa Hansen MENTIONED IN THIS EPISODE Thriving Women's Conference, October 21 to 22, 2026, at The Maxwell in Raleigh, NC: https://thelisahansen.com/thriving-womens-conference-2026/ UNSTOPPABLE Coaching with Lisa Hansen (apply through @TheLisaHansen) Lisa's six driving needs framework Our fake it til you make it debate episodes The Red Lipstick Effect, Krista's keynote Elizabeth Holmes and Theranos (Brian's go-to counterexample) Connect with Lisa: thelisahansen.com Instagram: @TheLisaHansen Instagram: @ThrivingWomensConference Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
- 1 weeks ago35 min
226. You Have to Sell Yourself First: A Conversation with Empowering Women in Real Estate
You have to sell yourself first, and that's true whether you're selling jewelry, a house, or your own business. Krista joined Karen on Empowering Women in Real Estate the Podcast for a conversation about personal branding, authentic marketing on social media, and how to sell yourself even if you've always said "I'm just not a salesperson." It starts with three months of zero dollars in sales, a lot of complaining on the couch, and one sentence from Brian that Krista did not want to hear (mostly because he was right). From there she makes the case that nothing sells itself. That goes for a necklace, a listing and a business, and it will stay true until people believe in the person selling it. In a feed full of AI influencers and agents trying to look like Selling Sunset, being fully yourself is the only thing no one can copy. If you've ever said "I'm just not a salesperson," this one is for you. Do you buy it? IN THIS EPISODE [0:00] How a Stella & Dot necklace connected Krista and Karen [3:30] Three months of zero sales and the feedback that changed everything [7:00] AI influencers and why authenticity matters more now than ever [11:45] What sales actually is (and why you have to believe it) [15:00] The resilience resume [18:30] Style, stance and story: the three S's of being your brand [28:45] The parting thought Krista will never stop saying KEY QUOTE "I have found the more I am uniquely myself, the happier my business gets, the better my client experiences are because people know what they're getting when they hire me." — Krista Demcher MENTIONED IN THIS EPISODE Empowering Women in Real Estate the Podcast and Conference Stella & Dot The ACORN Method and StorySelling Krista's Personal Brand Quiz (style, stance or story: which one is yours?) The great fork vs. spoon coffee debate Selling Sunset Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
- 2 weeks ago35 min
225. Hot Girls Have Hobbies: Why Midlife Women Need Something Just for Them
Is Krista calling herself a hot girl? Yes she is, and yes, she means both kinds of hot: the conventional kind and the midlife, hot-flash-on-a-random-Tuesday kind. About a year ago, a podcast host asked Krista a simple question, "What do you do for fun?" and she had nothing. That moment sent her on a quest that took her back to a ballet studio she walked away from at 17 and onto a tennis court where she is proudly, firmly in the beginner group. In this episode, Krista shares the five things every good hobby should do for you (credit to @lifewithjacey), the one rule she follows about which hobbies stay off the internet, and her answers to every excuse we tell ourselves about why now isn't the time. If you are a woman in midlife, a mom who has put herself last for a long time, or someone who couldn't answer "what do you do for fun," this one is for you. Do you buy it? IN THIS EPISODE [0:23] The Sell: hot girls have hobbies, and the two kinds of hot [1:40] The podcast question Krista couldn't answer [5:20] The Story: going back to ballet after decades away [10:30] Why she chose something she knew she'd be terrible at [12:12] The Solution: the five buckets a hobby should fill [24:00] The hobby that checks every box [25:00] Why one of your hobbies should never be posted [26:00] The objections, and the one Krista pushes back on hardest [29:30] What a Dancing with the Stars pro taught her about who's really watching [31:20] The Stakes: what happens when the kids leave [33:14] The Success: how to find your hobby this week KEY QUOTE "There is nothing selfish about taking care of the person that takes care of everyone else." (Krista Demcher) MENTIONED IN THIS EPISODE @lifewithjacey on Instagram The Daily Creative by Blythe Harris and Mallory May Bobbi Brown Julianne Hough The Joy of Just Trying Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
- 3 weeks ago43 min
224. The Fall Sales Speed Round: Football, Horror Movies, and Daylight Saving Time
Three ideas, sixty seconds each - no prep, no mercy. That's the premise of this fall edition of the Sales Speed Round - Krista and Brian's format for practicing persuasion techniques on the fly using their signature 5S framework (Sell, Story, Solution, Stakes, Success). It's the same format from their popular Fourth of July episode, back with three fall topics pulled from a jar. Brian starts with football is the best team sport there is, making the case for teamwork and interdependence before Krista hits him with the safety objection - concussions, CTE, broken bones. He counters with physics, player-safety coaching, and a Tom Brady line about doing hard things. It's also the real conversation about whether to let your kids play football that led them to say yes with their own son. Next, Krista argues scary movies add fear to a world that already has enough, building her case on When Harry Met Sally, Shawshank Redemption, and Tommy Boy, and why she doesn't like horror movies when there's already so much darkness to choose from. Brian isn't buying it, and they get into a real debate about escapism and true crime. Last, Brian makes the case for why daylight saving time should end, tracing it back to its agricultural roots and tying it to a bigger point about status quo thinking. Along the way, they break down how to persuade someone in under a minute - anchor your idea to something bigger, tie it to an identity people want, and prep even when you've only got sixty seconds. IN THIS EPISODE [0:11] Welcome back and the return of the Sales Speed Round [0:39] Fall is a mentality, not a time [1:19] The jar of fall topics, explained [2:21] A quick (and very messy) refresher on the 5S framework [6:20] First pull: football is the best team sport there is [7:10] Brian's sell — teamwork, the sidelines, and why football demands more from you than any other sport [9:39] Recapping Brian's five S's [11:46] Krista's objection: the injury and CTE risk [13:03] Brian on physics, force, and player safety coaching [15:08] The Tom Brady "do hard things" argument [16:56] Why their son plays football anyway [19:18] Second pull: scary movies add fear to a world that already has enough [19:44] Krista's sell — When Harry Met Sally, Shawshank Redemption, Tommy Boy, and the emotions worth chasing [23:08] Recapping Krista's five S's [23:54] Brian pushes back: what about escapism? [24:46] The true crime tangent [27:08] Where suspense ends and horror begins [29:18] Third pull: daylight saving time should be illegal [29:20] Brian's sell — the agricultural history of DST and why it's outlived its purpose [33:30] The circadian rhythm and health-risk angle [34:52] The bigger point: status quo thinking vs. questioning what's always been [38:28] The meta lesson — tying your idea to a bigger identity [41:05] Why prepping (even for a 60-second pitch) makes you more persuasive [41:55] Wrap-up and what's still left in the jar KEY QUOTE "When you're selling an idea, it's really not about daylight savings. It's about who you are and what you identify with." — Krista Demcher MENTIONED IN THIS EPISODE Their original Fourth of July Sales Speed Round episode When Harry Met Sally, Shawshank Redemption, and Tommy Boy The Michelangelo Phenomenon (referenced in a past episode) Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
- Sep 7, 202633 min
223. Everything You Need to Know About Sales You Can Learn From Tommy Boy
Not long ago Krista was building a keynote around a message she teaches constantly: be authentic, use your own voice, say things the way you would actually say them. She asked Brian if there was a clip or a story that could land that point. He thought immediately of Tommy Boy — the scene where Big Tom Callahan closes a room full of buyers with a line about T-bones and butchers, and the later scene where Tommy, now running his late father's company, tries to borrow that exact line and butchers it instead. Krista used both clips on stage. It was a massive hit. She's using it again. But Brian's case goes further than one scene. He argues the whole 80-minute Chris Farley masterpiece is a sales curriculum hiding inside a road-trip comedy. Authenticity: customers smell a phony, and borrowed words don't land the same way in your mouth — something both Brian and Krista learned the hard way early in their careers, him selling Dermabond, her selling jewelry, both of them writing down someone else's script and wondering why it fell flat. Hard work and territory planning: Tommy and Richard with a paper map, no GPS, figuring out how to maximize face time across every auto parts distributor in Ohio — which in a digital world becomes the question of where your effort actually drives return, and what opportunity cost you're paying for the shiny thing you're considering. Resilience and objection handling: Tommy hears an enormous number of no's, and you watch him mature from fleeing the room at the first pushback to validating a customer's concern and then reframing it — which is exactly what he's doing in the (extremely gross, per Krista) guaranteed-box bit. Nobody has a 100% close rate. Nobody. And then the scene Brian thinks matters most: the diner. Kitchen's closed, Tommy wants wings, and he gets them — not with a pitch, but by being a human being having a bad day in front of another human being. People don't buy products. They buy personal connection. Richard says it out loud in the movie, and it's still the whole game. The counter-argument, of course, is the canon: Glengarry Glen Ross, Wolf of Wall Street, always be closing, coffee's for closers. Brian's take is that those films take one true thing — persuasion matters — and pump it full of steroids until it becomes the only thing. That's not the sales team you'd want to build. Tommy Boy gets you to the same lessons with more laughs and less bro club. If you sell anything, lead a sales team, are looking for a training that people will actually enjoy, or have somehow never seen Tommy Boy — this one is for you. Do you buy it? IN THIS EPISODE [0:12] The Sell: Tommy Boy is the greatest sales movie of all time (and the live revision to a better sell) [1:29] Locking it in: everything I needed to know about sales, I learned by watching Tommy Boy [1:38] Krista on being married to a man who can quote entire movies but not tonight's schedule [2:48] The Story: building a keynote about authenticity and needing the perfect clip [4:38] The premise — Big Tom Callahan, Callahan Auto Parts, Sandusky, Ohio [5:40] The T-bone and the butcher: the line that closes the room [6:20] Tommy inherits the company and tries to borrow his father's words [7:10] The line goes sideways — and why inauthentic language always does [9:42] Krista on Dermabond, jewelry, and copying someone else's script [11:42] Lesson one: customers smell phonies [12:09] Lesson two: hard work — the road trip, the '67 Plymouth GTX [13:39] Lesson three: territory planning, and what it looks like without a paper map [15:38] Opportunity cost: the thing you can't do because you chose something else [16:24] Lesson four: resilience and hearing no before you hear yes [17:30] The guarantee objection and the most disgusting great line in sales cinema [18:39] Why that's actually textbook objection handling: validate, then reframe [20:00] Lesson five: personal connection — the diner, the closed kitchen, and the wings [22:15] The Stakes: what the Glengarry / Wolf of Wall Street canon gets wrong [24:31] Believing wholeheartedly in your solution is what makes you persuasive [26:42] Scarcity is an economic principle, and Chris Farley isn't making any more movies [27:07] Krista's live audience test: 75% of hands went up [29:02] Gen Z, Gen Alpha, and the Tommy Boy revival Brian may be starting [29:24] The Success: a sales training your team will actually thank you for KEY QUOTE "I can get a good look at a T-bone by sticking my head up a bull's ass, but I'd rather take the butcher's word for it." — Big Tom Callahan (and the line Tommy should never have tried to borrow) MENTIONED IN THIS EPISODE Tommy Boy (1995) — Chris Farley, David Spade, and Callahan Auto Parts of Sandusky, Ohio Glengarry Glen Ross — "always be closing," "coffee's fo
- Aug 31, 202633 min
222. Your Resume Isn't Your Legacy: What Dolly Parton's Death Taught Us About Being Remembered
Your resume is not your legacy. That's the idea Krista Demcher is selling in this special solo episode of She Sells He Sells: Ideas Worth Buying — inspired by the death of Dolly Parton on August 25th, and by a post Krista wrote on a whim that ended up read on SiriusXM, shared by Miss Rachel, and viewed nearly six million times. Krista starts with the trophy case, and it's staggering: roughly 3,000 songs written, 11 Grammys, an Emmy, two Oscar nods, a Tony nod, 13 CMA Awards, and a place in three different Halls of Fame. But when Dolly died, that isn't what filled anyone's feed. People weren't mourning a resume. They were mourning a person — and Krista, an admitted Enneagram Three achiever, sat with what that actually means for the rest of us, who will never have a trophy case like Dolly's. She tells her own Dolly origin story — a chance stop at the Dolly Parton Experience at Dollywood in 2018, not knowing much about Dolly beyond 9 to 5, and walking out a forever fan enough to name a Christmas tree after her. She reads the actual post she wrote the morning after Dolly's death, walks through why it took off the way it did, and shares some of the comments that stopped her in her tracks — including the one that captures the whole idea: "Dolly loved you back." From there, Krista lays out three things she thinks we're actually supposed to take from a life like Dolly's: how your struggle can become your legacy (the Imagination Library, built because her father never learned to read), why you can't take yourself too seriously (the Dolly Parton look-alike contest she entered — and lost), and how what's meant for you won't pass you by (the story of turning down Elvis, and what came back around twenty years later through Whitney Houston). She also tackles the pushback head-on: yes, Dolly could do things most of us can't, because of her money and fame. But the scale is different — the instinct isn't. And she closes with three quiet, mostly unknown stories that prove it. If you've spent the last week scrolling through Dolly tributes, wondering why none of it is about the music — this episode is for you. IN THIS EPISODE [0:08] Welcome back — the Sell: your resume is not your legacy [1:37] Why Dolly's death, and this viral post, felt too important to skip [4:01] The trophy case: 3,000 songs, 11 Grammys, and 190 career wins [5:53] The pivot — what people are actually mourning, and who Dolly really was [8:15] Krista's own Dolly awakening: Dollywood, the Dolly Parton Experience, and a Christmas tree named Dolly [12:41] Writing the post — the exact words Krista wrote on Threads [15:01] The post goes viral: 5.9 million views, and the comments that stopped her in her tracks [17:51] "Dolly loved you back" — the comment that captures the whole idea [20:04] The Solution, part 1: your struggle can become your legacy (the Imagination Library) [21:41] The Solution, part 2: don't take yourself too seriously (the look-alike contest she lost) [24:04] The Solution, part 3: what's meant for you won't pass you by (Elvis, Whitney Houston, and "the house that Whitney built") [26:09] The Stakes: the pushback — "we can't all be Dolly" — and why the scale is different but the instinct isn't [28:34] The Success: living this out at every scale, quietly, for decades [30:15] The band uniforms, the Buddy Program, and a driver's story nobody was filming [32:23] The close: do you buy it? KEY QUOTE "Fame didn't build her character. The character was there, and fame allowed her to amplify it." — Krista Demcher MENTIONED IN THIS EPISODE The Dollywood Foundation's Imagination Library The Dolly Parton Experience at Dollywood Dolly's "I Will Always Love You" story — Elvis, Whitney Houston, and "the house that Whitney built" The Dolly Parton look-alike contest The Buddy Program (launched at Dollywood, 1991) Sevier County High School marching band uniforms Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
- Aug 24, 20261h 8m
221. Flattering Is A Myth With Ava Demcher
Flattering is a myth. That is the idea Ava Demcher is selling in this episode and if the name sounds familiar, it should. Krista' and Brian's oldest daughter is back for her third appearance on the show, and her first in the rebranded studio she helped conceptualize (creative direction, color palette, and one $3 Helvetica license included). The idea was born during dress try-ons for the vow renewal Ava planned for her parents. Krista put on a dress, winced, and said the thing every woman has said in a fitting room: "this is not flattering." Ava's response: flattering is a myth. She has the receipts to back it up. At 19, Ava is a bridal stylist who has worked with more than 150 brides, and she swears the word "flattering" comes up in 90% of her appointments. From the plus-size bride told she needs an A-line that hides everything, to the thin bride told a ballgown will swallow her up, Ava has watched the same idea hold women back from what she considers the actual point of fashion: looking cool. Her case: "flattering" is really about hiding - rolls, lumps, arms, stomachs, anything that makes you a human being - while accentuating is about showing off what you've got. (Spoiler: this is the distinction that finally sells Krista.) Ava walks through why getting dressed should start with goals instead of rules, why mass-produced clothing was never made for your body anyway, and why the body-type formulas fall apart the moment you look at history: plump was flattering in the Middle Ages, thin is flattering now, and a standard that changes with every era isn't a standard at all. It's a myth - "like a unicorn, but less cute." Along the way: the double standard (nobody asks if a man's blazer flatters him), the record sales summer Ava just had at K&B Bridal and the honesty-plus-authority approach behind it, the millennial bride vs. the Gen Z bride, hard-earned advice for parents of preteen girls (there is a difference between unflattering and inappropriate, and a reason criticism stings most from the people who love you), and the World Cup surprise TikTok that racked up 4.5 million views and a Daily Mail headline. If you have ever put something back on the rack because it "wasn't flattering," if you're shopping for a wedding dress, or if you're raising a girl who is about to walk downstairs in an outfit you have opinions about, this one is for you. Do you buy it? IN THIS EPISODE [0:00] Welcome back — Ava's third appearance, and her first in the studio she helped rebrand [2:12] The Sell: flattering is a myth [3:25] The Story: the vow renewal dress try-on where the idea was born [4:17] The double standard: nobody asks whether a man's outfit is flattering [5:55] 150+ brides — and the word "flattering" in 90% of appointments [7:19] The Solution starts with goals: cool, classic, chic — not rules [8:24] What about the bride who wants her body to look a certain way? [12:08] Pear, apple, hourglass: do the body-type formulas hold up? [14:33] Everyday clothes aren't as kind as wedding dresses [16:20] Mass-produced clothing was never made for your body [18:41] From the Middle Ages to today: "flattering" changes because it's mythical [21:04] The pushback: sometimes clothes do flatter you, right? [22:30] Flattering hides. Accentuating shows off. The distinction that changes everything [26:11] "You can see my stomach roll" — reframing the things we pinpoint on ourselves [29:39] Ava's record sales summer at K&B Bridal: honesty, leadership, and owning the expert role [34:33] Talking goals (not flattering) inside appointments — and why fashion is art [39:10] Dressing for the male gaze — and the credit-card perspective check [41:18] Has she always been this confident? From champion-sweatshirt sheep to now [44:22] The only way out is through: how the worst preteen years built the whatever mindset [54:04] The Stakes for parents: what to say (and not say) when your daughter's outfit worries you [58:19] Why it hurts more from a parent than from a mean girl [1:02:03] The verdict: Krista buys it — accentuating vs. flattering was the tipping point [1:05:53] Ava's viral World Cup TikTok: 4.5 million views and a Daily Mail headline KEY QUOTE "I think the difference between showing off your body and something being flattering is that flattering attempts to hide things. Showing off your body accentuates things." — Ava Demcher MENTIONED IN THIS EPISODE K&B Bridal — where Ava has styled 150+ brides Ava's earlier appearances: Navigating the Teenage Years with Ava Demcher, Parts One & Two Mel Robbins' "Let Them" theory The Met Gala "fashion is art" theme Storyful and the Daily Mail picking up Ava's viral World Cup surprise video Connect with Ava: TikTok: <a href="https://www.tiktok.com/@avademch" target="_bl
- Aug 17, 202641 min
220. Motherhood Is Your Greatest Competitive Advantage with Sharon Macey
Motherhood is your greatest competitive advantage. That's the idea Sharon Macey is selling this episode, and she's got the résumé to back it up — literally. Sharon spent years in the New York advertising world as a copywriter and associate creative director before stepping away to raise her three kids full time. Almost twenty years later, with her kids grown and flown, she had a realization: the skills she built running a household weren't separate from her professional life. They were the most advanced version of it. Radical empathy, split-second decision making, crisis management, negotiating with a four-year-old who won't leave the park — none of that shows up on a résumé, but all of it is exactly what makes someone effective in a leadership role. Her story starts with a shelf. Sharon describes putting her advertising career "on a shelf" the day she became a stay-at-home mom, assuming those skills were on pause. They weren't. She was still pitching, still negotiating, still coming up with the one-liner that would anchor a school fundraiser — she just didn't have a name for it yet. That reframe is what eventually led her to found the Mom To MORE® podcast, now a top 2% globally ranked show, built to amplify the stories of women reinventing themselves after their at-home years. Sharon and Krista get into exactly how to translate two decades of parenting into language a hiring manager or a client will understand — starting with a notes-app exercise anyone can do tonight. They also tackle the two biggest objections Sharon hears: "I'm too old" and "I've lost my former skill set" — and why neither one holds up. If you've ever felt like your years at home don't belong on your résumé, or you're staring down a career pivot and don't know where to start — this one's for you. Do you buy it? IN THIS EPISODE [0:00] The Sell: motherhood is your greatest competitive advantage [0:45] Sharon's advertising career, and putting it "on a shelf" for motherhood [2:15] The Story: three kids, twenty years, and the moment it clicked [4:30] Objection #1 — "I'm too old" [6:00] Objection #2 — "I've lost my former skill set" [7:30] The Solution: the notes-app exercise for finding your hidden résumé [9:15] Naming your "tech boob" moments and pushing forward anyway [11:00] Asking your spouse, kids, and friends what you're actually good at [13:00] The Stakes: apologizing for a resume gap vs. owning it [15:30] How Sharon built Mom To MORE® from one interview to a top 2% podcast [18:00] Three guest stories: from SAHM to CEO, franchise founder, and nonprofit builder [21:30] The Success: walking into a room ahead, not behind [23:15] The close: motherhood as competitive advantage — do you buy it? KEY QUOTE "Motherhood is not a detour from any sort of competitive edge. It is your competitive edge." — Sharon Macey MENTIONED IN THIS EPISODE The notes-app exercise for uncovering your hidden résumé Sharon's free guide: 15 Mom Skills That Are Actually Business Superpowers Susan DiMarco — stay-at-home mom to CEO, featured in USA Today Rae Alana Reiner — built a national children's consignment franchise from her living room Terry Grail — founder of Enchanted Makeovers, helping women rebuild after homelessness Sharon's free 20-minute mentorship session Connect with Sharon: 🌐 Website: momtomore.com 📸 Instagram/Facebook/Pinterest: @momtomore ▶️ YouTube: @momtomore Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast
About She Sells He Sells
Most people think selling is something you do at work, but Krista and Brian Demcher have spent nearly three decades proving otherwise - in corporate sales rooms, entrepreneurial ventures, and over 25 years of marriage and raising a family, which is honestly where the real persuasion happens.Every week on this sales and communication podcast, they bring one bold idea worth buying and walk you through the story behind it, the case for it, and the pushback against it - so by the end, you don't just know where you stand, you understand exactly how you got there. Think of it as a persuasion and storytelling masterclass disguised as a really good conversation.Because a good idea is only as good as your ability to sell it! Sales skills are life skills...and this show is where you learn them.New episodes every Monday.
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