226. You Have to Sell Yourself First: A Conversation with Empowering Women in Real Estate

You have to sell yourself first, and that's true whether you're selling jewelry, a house, or your own business. Krista joined Karen on Empowering Women in Real Estate the Podcast for a conversation about personal branding, authentic marketing on social media, and how to sell yourself even if you've always said "I'm just not a salesperson." It starts with three months of zero dollars in sales, a lot of complaining on the couch, and one sentence from Brian that Krista did not want to hear (mostly because he was right). From there she makes the case that nothing sells itself. That goes for a necklace, a listing and a business, and it will stay true until people believe in the person selling it. In a feed full of AI influencers and agents trying to look like Selling Sunset, being fully yourself is the only thing no one can copy. If you've ever said "I'm just not a salesperson," this one is for you. Do you buy it? IN THIS EPISODE [0:00] How a Stella & Dot necklace connected Krista and Karen [3:30] Three months of zero sales and the feedback that changed everything [7:00] AI influencers and why authenticity matters more now than ever [11:45] What sales actually is (and why you have to believe it) [15:00] The resilience resume [18:30] Style, stance and story: the three S's of being your brand [28:45] The parting thought Krista will never stop saying KEY QUOTE "I have found the more I am uniquely myself, the happier my business gets, the better my client experiences are because people know what they're getting when they hire me." — Krista Demcher MENTIONED IN THIS EPISODE Empowering Women in Real Estate the Podcast and Conference Stella & Dot The ACORN Method and StorySelling Krista's Personal Brand Quiz (style, stance or story: which one is yours?) The great fork vs. spoon coffee debate Selling Sunset Connect with us: 📸 Instagram: @SheSellsHeSellsPodcast ▶️ YouTube: She Sells He Sells Podcast