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by Cristina Marinucci & Jacqueline Dynowski
Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community. Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry. Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits. With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use. But SHeCommerce is about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential. Join us for smart, strategic, and unapologetically female conversations. SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!
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Sparkling Sips: Reading the Tea Leaves with Jessica Batty What if one of the biggest assumptions in commerce today is already outdated? In this episode of Sparkling Sips, Cristina and Jacqui sit down with Jessica Batty, SVP of Marketing at Fluent, to unpack a shift many marketers are feeling—but few are willing to say out loud: consumers are tired of social media. Jessica shares her perspective on the growing disconnect between endless scrolling and meaningful engagement, arguing that markete...
What happens when one of commerce media’s most respected voices gets radically honest about leadership, motherhood, ambition, burnout, and the invisible emotional labor women carry every single day? You get this episode. In this deeply personal and insight-packed conversation, Cristina and Jacqui sit down with Elizabeth Donovan — commerce media leader, podcast host, connector extraordinaire, and recent honoree on The Drum’s Commerce Media Power 100 — to unpack the realities behind the titles,...
What happens when one of commerce’s sharpest minds decides to call BS on outdated retail models and build something entirely new? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Rachel Tipograph — founder and CEO of MikMak (now part of Spins) — for an unfiltered conversation about entrepreneurship, leadership, retail media, and motherhood. Rachel shares the real story behind leaving Gap to launch MikMak before “retail media” was even an industry buzzword. From pitching skept...
In this deeply honest and empowering episode of SHeCOMMERCE, Cristina and Jacqui sit down with global marketing leader Fizza Ijaz for a conversation that goes far beyond career titles and polished LinkedIn headlines. Together, they unpack the invisible labor of working motherhood, the systems women are still forced to navigate, and the tension between ambition, identity, family, and fulfillment. From advocating for policy change at Nestlé Pakistan to navigating international relocations, dual...
Sip Happens… and this week, Jacqui & Cristina are spilling ALL the tea. In this Sparkling Sips – Sip & Tell edition, the ladies dive headfirst into the internet firestorm around “3-hour parenting” — the controversial idea that intentional, focused time with your kids matters more than endless hours of exhausted presence. But as always at SHeCOMMERCE… it gets deeper. Because this isn’t just about parenting. It’s about privilege, invisible labor, workplace expectations, and the...
What if the biggest lie we’ve been sold about growth… is that it’s supposed to look polished? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with powerhouse marketer and innovation leader Tina Lambert—author of Innovation Is Ugly—to unpack the messy, uncomfortable, and wildly transformative reality of reinvention. From leading brand turnarounds and driving billion-dollar growth in CPG to making a bold pivot into the automotive industry, Tina shares what it really takes to evolve...
What if your next career move is not about escaping something broken, but answering something deeper that finally clicked? In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Donté McCrary-McClain for a conversation that goes far beyond titles, pivots, and polished LinkedIn narratives. This is a real conversation about the internal audit behind the resume — the questions leaders ask themselves when ambition, purpose, family, time, money, and identity all collide. Donté opens up ...
What happens when you’re doing everything right… but still not getting seen for the leader you already are? In this powerful SHeCOMMERCE podcast conversation, Cristina and Jacqui sit down with executive coach and consultant Liz Mayer to unpack one of the biggest traps high-achieving women face at work: being known for execution, but not recognized for influence. Together, they dig into what it really means to refresh your personal brand without reinventing yourself, why over-functioning is no...
Bold Brands. Fierce Women. One Sisterhood. SHeCommerce is more than just a podcast, it's a community. Hosted by Cristina and Jax, two seasoned CPG leaders with almost 50 years of combined international experience, SHeCommerce dives deep into the heart of the CPG revolution, tackling the issues that matter most to women in the industry. Tired of surface-level business podcasts? We get it. That's why we're committed to providing real talk, real solutions, and a whole lot of heart. From decoding the latest retail media strategies and accelerating omni-commerce growth to navigating work-life imbalance, shattering stereotypes, and fighting for wage equality – nothing is off-limits. With Cristina's unparalleled insights in consumer/shopper behavior, category management, and omni-channel strategy, combined with Jax's digital transformation prowess and global leadership experience, you're getting battle-tested strategies you can actually use. But SHeCommerce is about more than just business. It's about building a supportive sisterhood where women (and women advocates) can connect, share their stories, and inspire each other to achieve their full potential. Join us for smart, strategic, and unapologetically female conversations. SHeCommerce: It's not just business, it's personal. It's time to power up your career, your brand, and your life!
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