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Your Brand Amplified: Daily Summaries Delivered
by Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today42 min
Pet Industry Game-Changers: Courtney Honda and Slava Borisov on Redefining Pet Hospitality Commerce
What emerged from this crisis was not merely a commercial venture, but a deliberate reimagining of how communities can celebrate the bond between humans and their pets. Courtney Honda and Slava Borisov recognized that the pet industry, despite its massive $160 billion market size, had fundamentally missed an opportunity to create genuine hospitality experiences. Traditional retailers operated on purely transactional models, lacking the sensory richness and emotional connection that pet owners desperately craved. Their decision to create Puptique stemmed from a clear understanding that pets provide physical, emotional, and spiritual support to their owners, yet the industry treated them as commodities rather than family members. Courtney and Slava brought complementary personalities and backgrounds that prove essential to both their personal and professional relationship. Their yin-yang dynamic generates healthy debate and productive conflict that strengthens their partnership rather than derailing it. Courtney, fueled by the aloha spirit and rooted in marketing and wellness backgrounds, balances Slava's immigrant entrepreneurial drive and experience managing portfolios worth hundreds of millions. Together, they've learned that the financial investment required for franchising is actually the easier part of the equation compared to finding partners genuinely committed to building community for the next decade. If you're inspired by Courtney and Slava's mission to create community hubs for pet owners and are interested in becoming a franchise partner or learning more about the Puptique opportunity, visit www.puptique.com to explore how you can bring this innovative Pet Hospitality concept to your community. Whether you're looking to invest in a franchise, become a member, or simply discover more about their vision of celebrating the lifelong bond between humans and their pets, their website provides all the resources you need to get started. Join thousands of members nationwide who are already part of the Puptique community and experience firsthand how genuine hospitality and authentic connection are transforming the pet retail landscape. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 days ago54 min
The Magic of Exclusivity: Colin Hodge on Behavioral Psychology and Product Growth
Growing up in a small Pennsylvania town with limited resources, Colin Hodge built Bang with Friends into a viral sensation reaching 6 million users, then evolved it into Down Dating with 17 million active users. His philosophy centers on three foundational pillars: putting yourself out there despite discomfort, developing resilience through adversity, and cultivating genuine empathy for users. Through his method mindset technique—where he literally lives as his users to understand their psychology—and his framework for engineering authentic FOMO through urgency, social proof, exclusivity, and scarcity, he reveals that sustainable growth comes from respecting human psychology rather than manipulating it. Beyond his business achievements, Colin's personal evolution reveals a founder committed to continuous learning and vulnerability. He openly shares his mistakes—accepting an acquisition before optimizing revenue, not having proper perspective during critical business decisions, and experiencing the emotional toll of watching his app crash after being kicked off the App Store. These experiences shaped his belief that resilience and empathy aren't soft skills but essential competencies for any leader. His decision to write a bestselling book wasn't driven by ego but by a mission to democratize entrepreneurial knowledge and prove that anyone, regardless of background, can build something extraordinary. For those ready to dive deeper into Colin Hodge's frameworks and strategies, visit https://colinhodge.com/ to explore his work and connect with his growing community. His bestselling book, Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Business is available on Amazon and offers actionable insights for entrepreneurs at every stage. Whether you're building a startup from scratch or scaling an established business, Colin's principles about mindset, user psychology, and authentic growth provide a roadmap for sustainable success. The best time to start applying these principles was yesterday—the second best time is now. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 4 days ago41 min
Austin Holmes on AI in PR: Automation Without Losing Authenticity and Accuracy
Austin Holmes' unconventional journey from Naval Special Operations to becoming a transformative force in public relations demonstrates that the most valuable business skills often come from disciplines emphasizing precision, accountability, and human leadership rather than traditional industry pathways. His military background instilled a deep appreciation for systems and processes that enabled him to build an agency spanning seventy team members globally. By systematizing complex operations into repeatable, teachable components while respecting that genuine relationship-building requires time, Holmes created a realistic framework for scalability that respects both business velocity and human capability. Beyond his business achievements, Austin embodies a philosophy of purposeful entrepreneurship grounded in service to others. His decision to create a podcast addressing mental health and entrepreneurship for military veterans transitioning to civilian life reveals that business success means little without genuine purpose. He understands that the skills he's developed—systems thinking, authentic leadership, and intentional communication—extend far beyond profit generation. His commitment to helping veterans find their next mission in entrepreneurship demonstrates that the principles shaping his own journey have transformative value for others facing similar transitions, reflecting a belief that entrepreneurial success should serve the broader community. Austin Holmes' core insight about balancing authenticity with intentionality provides a proven roadmap: be genuinely yourself while deliberately crafting how that self is presented to achieve specific outcomes. This principle—combined with consistent effort over time and the right systems to enable scaling—creates the foundation for building something meaningful that endures. If you're ready to amplify your brand's story and connect authentically with your audience, discover how purpose-driven communication can transform your business by visiting https://publicityforgood.com/ to explore how their approach to storytelling and systems-based PR can help you achieve your mission. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago34 min
The Back to Me Movement: Yoli Tamu on Building Legacy Through Student Ambassadors and Systemic Change
Yoli Tamu's journey from shelved recording artist to transformative educator demonstrates that the most powerful missions emerge from genuine lived experience and the willingness to turn personal hardship into purpose. Her work is built on a fundamental belief that sustainable success requires deep connection to one's values and authentic self. Rather than pursuing business ventures for profit alone, she discovered that true fulfillment comes from doing work that genuinely feeds your soul. When she created the Back to Me album, she wasn't launching a commercial product—she was processing her own journey of returning to herself after experiencing loss and disappointment. This authenticity became magnetic, drawing students and educators who recognized themselves in her vulnerability and struggle. Yoli refused to impose a predetermined mission. Instead, she allowed her work to be shaped by what her students actually needed. When they expressed anxiety about college transitions, she created resources to explore those topics deeply. When they struggled with self-awareness and communication, she developed the Clear Pathway program grounded in emotional intelligence. She models a different way of building impact while maintaining a spiritual practice of stillness and self-awareness. Yoli demonstrates that you can build something powerful without burning out, provided that what you're building is rooted in who you actually are and serves others authentically. For college administrators, student success directors, deans, and campus program leaders ready to bring transformative programming to their institutions, Yoli Tamu offers customizable workshops, panel events, and the Clear Pathway framework designed specifically for your campus needs. Her work addresses the critical gaps in student mental health, emotional intelligence, self-esteem, and professional networking skills. To explore how her programming can support your students and create meaningful impact on your campus, schedule a call to discuss collaboration opportunities here or visit thebacktomepodcast.com to learn more about her mission, podcast, and available resources. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago54 min
Full-Funnel Creator Marketing: Kristina Coughlin's Framework for Measurable Results
Beginning as an accidental creator sharing gluten-free recipes, Kristina Coughlin evolved into a talent manager and ultimately a visionary agency leader who transformed how brands approach influencer marketing. Her key insight—that while 70 to 80% of brands run influencer marketing, only 30% connect it to revenue—became the driving force behind developing creator-first performance marketing strategies that combine organic authenticity with paid amplification and sophisticated measurement tools. This approach has proven that creator-led content consistently outperforms branded content on paid social platforms, delivering measurable ROI rather than vanity metrics. Beyond her business accomplishments, Kristina's personal philosophy shapes her entire approach to the creator economy. Having experienced firsthand the exhaustion of constant content creation and the pressure to always be "on," she built her career on treating creators as trusted partners rather than transactional assets. Her willingness to turn down partnerships that don't align with her authentic interests, combined with her advocacy for creators' work-life balance and genuine needs, demonstrates that sustainable success in influencer marketing comes from mutual respect and understanding. She emphasizes that the most valuable creators are those willing to sacrifice short-term revenue to preserve audience trust, and this same principle of authenticity applies to everyone building in the digital space—whether aspiring creators or established brands seeking to connect with audiences in meaningful ways. For brands seeking to implement these insights and access performance-focused creator marketing strategies, Kristina Coughlin's team at Trevant provides industry expertise, proven frameworks, and examples of campaigns built for measurable results. Visit Trevant.com to explore how creator-first performance marketing can transform their brand's approach to influencer partnerships, discover insights on full-funnel measurement and ROI optimization, and learn from real-world case studies that demonstrate the power of combining authenticity with strategic amplification. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago47 min
Hyperlocal to National: Jonah Lantto's Uncompromising Growth Strategy
Jonah Lantto's journey demonstrates that meaningful achievements come from following inspiration rather than chasing trends, and that the ability to adapt, collaborate, and persist through failures distinguishes those who build lasting legacies from those who merely dream. At the core of his philosophy lies an unshakeable conviction that belief is the most powerful fuel for entrepreneurial success—when people believe in your ideas and you feel the weight of their confidence in you, it becomes more motivating than any external validation. Jonah's initial hesitation about true crime stemmed from a naive assumption about the genre, yet his willingness to learn and evolve allowed him to discover the profound storytelling potential within it. His creation of Midwest Memoirs—capturing families' oral histories and legacies—reveals his deepest value: that a loved one's voice and presence are irreplaceable and worth preserving with care and intention. He's learned through years of experimentation that the only true failure is not trying at all, that partnerships sometimes naturally run their course without bitterness, and that resilience means continuously innovating to serve your audience better. If you're inspired by Jonah's approach to authentic storytelling, community connection, and building ventures rooted in genuine human values, discover more about his work and philosophy at jonahlantto.com. There you'll find details about his various projects, upcoming live events, and ways to connect with his mission of preserving stories and inspiring others through meaningful collaboration. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 weeks ago33 min
Part Two: Amanda Foley's Journey to Soul-Centered Entrepreneurship
Amanda Foley's journey from two decades in corporate pharmaceutical communications to founding Curate the Soul represents a profound transformation rooted in the pursuit of authentic, soul-aligned work. She found herself increasingly disconnected from her authentic purpose, eventually reaching a breaking point where she was billing sixty hours weekly while managing a significant client account. Rather than pursuing another demanding role, Amanda made the courageous decision to step back and take nine months for personal reflection and development. During this transformative period, she discovered human design—a synthesis of ancient wisdom system. This discovery validated what she had long suppressed: that the relentless corporate drive fundamentally contradicted her natural way of being, and that her perceived failures were actually signs of misalignment with systems designed for different energy types. Amanda recognizes that genuine human connection transcends traditional business metrics and conventional strategies. She loves facilitating meaningful conversations and creating space for people to discover their authentic selves, whether through one-on-one connections or collaborative exploration of how human design can illuminate life's purpose. Her warmth and genuine interest in people's journeys make her an exceptional guide for anyone seeking to align their career and life with their true nature. Amanda always offers a free connection call to those interested in exploring how human design and soul-aligned work can transform their own paths forward. Amanda Foley's transformation demonstrates a fundamental truth: the most effective professional work emerges not from forcing oneself into ill-fitting roles but from understanding one's authentic design and building careers that honor that essence. If you're feeling the tension between external success and internal fulfillment, or if you're curious about how human design might illuminate your own path, Amanda invites you to connect with her. Visit Amanda at https://www.curateyoursoul.com/ to learn more about soul-aligned PR and personal development, or connect with her on LinkedIn to schedule your free connection call today. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 weeks ago23 min
Leaving Corporate Behind: Amanda Foley's Journey to Soul-Centered Entrepreneurship
Amanda Foley's journey from two decades in corporate pharmaceutical communications to founding Curate the Soul represents a profound transformation rooted in the pursuit of authentic, soul-aligned work. She found herself increasingly disconnected from her authentic purpose, eventually reaching a breaking point where she was billing sixty hours weekly while managing a significant client account. Rather than pursuing another demanding role, Amanda made the courageous decision to step back and take nine months for personal reflection and development. During this transformative period, she discovered human design—a synthesis of ancient wisdom system. This discovery validated what she had long suppressed: that the relentless corporate drive fundamentally contradicted her natural way of being, and that her perceived failures were actually signs of misalignment with systems designed for different energy types. Amanda recognizes that genuine human connection transcends traditional business metrics and conventional strategies. She loves facilitating meaningful conversations and creating space for people to discover their authentic selves, whether through one-on-one connections or collaborative exploration of how human design can illuminate life's purpose. Her warmth and genuine interest in people's journeys make her an exceptional guide for anyone seeking to align their career and life with their true nature. Amanda always offers a free connection call to those interested in exploring how human design and soul-aligned work can transform their own paths forward. Amanda Foley's transformation demonstrates a fundamental truth: the most effective professional work emerges not from forcing oneself into ill-fitting roles but from understanding one's authentic design and building careers that honor that essence. If you're feeling the tension between external success and internal fulfillment, or if you're curious about how human design might illuminate your own path, Amanda invites you to connect with her. Visit Amanda at https://www.curateyoursoul.com/ to learn more about soul-aligned PR and personal development, or connect with her on LinkedIn to schedule your free connection call today. For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
About Your Brand Amplified
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
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