Episode 30: Max Sinclair - The AI Visibility Revolution & Why Women Need To Shape It

AI isn’t coming for commerce—it’s already deciding what gets discovered, recommended, and purchased. In this special episode created in partnership with WIAB—Women in Amazon Business, Cristina and Jacqui sit down with Max Sinclair, founder and CEO of Azoma, to unpack the AI visibility revolution and what it means for brands, retailers, founders, and women shaping the future of commerce. Max spent six years at Amazon, including helping establish its search operations in Singapore. Now, he’s he...