
The independent infrastructure era may be ending. In this inaugural Signal Break, we unpack one of the most consequential AdTech deals in years: Publicis Groupe acquiring LiveRamp.Joined by Bob Walczak and Krish Raja, we break down what this deal really means for identity, clean rooms, publishers, UID2, systems integrators, and the future of the open internet.Is this the end of “neutral” identity infrastructure?Are HoldCos becoming walled gardens?Does agentic AI accelerate consolidation—or make it obsolete?We get into all of it.This is the first official Signal Break: rapid-response episodes covering the biggest shifts happening across AdTech, AI, media, and infrastructure in real time. Enjoy!
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The Negotiated Future: Ethan Settel on Newton Research, Agentic Media Buying, and the Reinvention of Media Operations

The Godfather of MarTech on the Great Convergence: Scott Brinker on Al, First-Party Data, and the Future of MadTech

The Accuracy Crisis in Advertising: Scott McKinley on Bad Data and the Hidden Tax on CTV

The End of Marketing’s Age of Opinion: Greg Stuart on Measurement, Attribution, and Making Marketing More Predictable
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