CEO Debrief: 2025 Wins, Lessons and Reflections

This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right? In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4. You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’...