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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online: Daily Summaries Delivered
by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast
Latest Episodes
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- Apr 24, 202625 min
Lessons in Entrepreneurship – What 6 years in business has taught me
This week we’re celebrating six years in business – and two years of podcasting! But we’re also marking a milestone in that we’re putting a pause on season one of the podcast. In this reflective episode, I’m sharing the biggest lessons entrepreneurship has taught me about marketing, leadership, authenticity, and growth. We’re having an honest conversation about what it really looks like to grow a business through changing seasons. Because entrepreneurship is not just about strategy. It ...
- Mar 9, 202620 min
Followers Aren’t Clients: Why Vanity Metrics Don’t Pay the Bills
What if the numbers you’ve been obsessing over are the ones that matter the least? In this episode of Stop the Scroll, I’m breaking down the truth about vanity metrics and why more followers, more likes, and more comments do not automatically mean more leads or more revenue. We’re taking a candid look at the comparison trap that so many business owners fall into and explains why follower count is often a misleading measure of success, especially for service-based businesses. This conver...
- Feb 23, 202623 min
Why Going Viral isn’t a Social Media Strategy (Fan Favorite!)
Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a primary goal in your social media strategy. Simply put, virality does not equal success. Instead, we’re sharing about the importance o...
- Feb 9, 202621 min
How to Keep Marketing When the World Feels Heavy (A Low-Energy Plan to Stay Consistent)
If you’ve been staring at your content calendar like… “I literally cannot today,” this episode is for you. Because sometimes the world feels heavy, routines fall apart, motivation disappears, and marketing starts to feel pointless…or impossible. In this honest, real-time conversation, I’m sharing what I’m navigating too: the pressure to keep showing up, the exhaustion of trying to separate “Business Heidi” from the rest of me, and the reminder that you don’t have to be perfectly consistent to...
- Jan 19, 202624 min
The 2026 Reset: Building Consistency Without Burnout
Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear: You don’t need to do more this year. You need to do what you can repeat. In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more to...
- Dec 22, 202525 min
CEO Debrief: 2025 Wins, Lessons and Reflections
This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right? In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4. You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’...
- Dec 8, 202526 min
2026 Social Media Trends You Can’t Ignore
Can you believe we’re less than a month away from 2026? We’ve talked a lot about marketing strategy going into the new year – but today, we’re talking about what to expect in the year ahead from social media marketing. We’ve all felt a bit like we’re screaming into the void on social media and well, it’s not just you. You’re not imagining it. But what do we do about it? We’re breaking down the big shifts that are going to shape the social media landscape in 2026 so you as a small business own...
- Nov 17, 202520 min
How to Plan Your End-of-Year Marketing (Without Burning Out)
Feeling stretched thin as the year wraps up? You are NOT alone. In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients. Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn ...
About Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips to help you show up online confidently with tips such as what really goes into a content strategy and how to stop overthinking your content. Heidi’s strategies have helped her and her clients build six-figure businesses over her 15-plus years in the marketing industry, working with brands of all sizes to accomplish their business goals online. Ready to thrive? Tune in! This podcast
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