
Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”)—but with a message every overwhelmed business owner needs to hear: You don’t need to do more this year. You need to do what you can repeat. In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more to...
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Lessons in Entrepreneurship – What 6 years in business has taught me

Followers Aren’t Clients: Why Vanity Metrics Don’t Pay the Bills

Why Going Viral isn’t a Social Media Strategy (Fan Favorite!)

How to Keep Marketing When the World Feels Heavy (A Low-Energy Plan to Stay Consistent)
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