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The Art of the Brand: Daily Summaries Delivered
by Third Eye Insights
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
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- Today1h 0m
Why attention is the new brand currency
Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover what separates companies that create lasting momentum from those that waste it. From Zara's viral "death pants" and Bayes' brilliant product relaunch to Charlotte Tilbury's battle against dupes, Louis Vuitton's lawsuit in China, Kim Kardashian's latest campaign, and the creator economy reshaping business, every story points to the same lesson: great brands don't panic, they know how to own the moment.We explore why controversy can become an advantage, why authenticity is replacing manufactured marketing, how companies should respond to criticism, and what founders can learn about building brands people genuinely want to talk about.Because in today's economy, attention is easy to buy.Trust, culture, and relevance are not.If you're building a business, creating content, or trying to understand why some brands dominate the conversation while others quietly disappear, this episode is packed with practical lessons on modern branding, marketing, and founder-led growth.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters0:00 Intro & What’s Ahead 5:39 Zara’s Viral “Death Pants” 13:31 Béis Turns Criticism Into a Relaunch 21:15 Charlotte Tilbury vs. Dupe Culture 28:48 Is an Influencer Degree Worth It? 33:05 Gap Turns Employees In
- 1 weeks ago1h 8m
The Biggest Branding Mistake Companies Keep Making
The best brands don't just sell products; they understand people.In this episode, we unpack what separates brands that become part of culture from those that disappear into the noise. From Taylor Swift's wedding and Phoebe Gates' startup controversy to Norway's remarkable World Cup campaign and Hollywood's latest blockbuster failures, every story points to the same lesson: great branding starts with understanding human psychology.We explore why storytelling consistently outperforms marketing, how positioning can create enormous value before a customer ever buys, and why attention alone is no longer enough to build a lasting brand. We also break down what founders can learn from celebrity endorsements, creator-led businesses, sports marketing, and the growing role of authenticity in a world driven by algorithms.This conversation is ultimately about the decisions that shape perception. Because the brands that win aren't always the ones with the biggest budgets, they're the ones that understand how people think, what people remember, and why people choose to care.Whether you're building a company, a personal brand, or simply trying to better understand modern marketing, this episode is a masterclass in why psychology will always outperform tactics.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
- 1 weeks ago53 min
Building in Public Changed Their Business ft. Hot Girl Pickles
Most brands think they need more money to grow.Hot Girl Pickles proved they needed a better story.In this episode, we sit down with the founders behind one of the fastest-growing emerging CPG brands to unpack how they turned a simple product into a cultural brand by documenting the journey instead of hiding it.We talk about why building in public creates stronger communities than traditional marketing, how showing the messy parts of entrepreneurship became their greatest competitive advantage, and why consistency, not production quality, is what actually builds an audience online.The conversation also explores what happens after something goes viral. We discuss scaling from direct-to-consumer into retail, turning customers into collaborators, creating a brand people want to identify with, and why culture, not follower count, is becoming the real measure of influence.Whether you're building a product, a personal brand, or a business from scratch, this episode is a masterclass in modern brand building and why the companies winning today are the ones willing to let people in before they've figured everything out. 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
- 2 weeks ago1h 9m
Why Great Brands Don’t Chase Trends
AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketing, what the Figma and Anthropic debate means for creators, and why the brands that stand out aren’t chasing every trend. If you’re building a brand in the AI era, this conversation is for you.🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the Brand Instagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Teaser01:16 Why Most People Never Reach Their Potential03:26 The Turkey Trip That Went Completely Wrong13:09 The Psychology of Better Customer Experiences17:16 Why Reactive Marketing Is Losing Its Edge<a href="https://www.youtube.com/watch?v=S1Ze4bFbSDg&t=2019s" target="_blank"
- 3 weeks ago1h 9m
She Made $1 Billion On Glasses
How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company, partnering with Kylie Jenner, navigating an exit, and applying those experiences to a new venture. A must-watch for founders, marketers, and anyone passionate about brand strategy🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Teaser01:16 Building a Brand With Just $16504:29 How Instagram & Influencers Changed Everything09:58 Finding the Gap in the Eyewear Market14:20 How One Launch Made $7 Million in 12 Minutes18:13 Scaling Mistakes & Lessons Learned30:33 Selling the Company & Starting Over36:10 Building Otra From Scratch46:55 The Marketing Strategy That Still Works Today53:27 Life Lessons From Building Two Global Brands
- 3 weeks ago39 min
Why Reddit Is Quietly Winning The Internet
From Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the biggest shifts shaping the future of marketing.We break down why search is changing, how AI is influencing consumer decisions, why community is becoming more valuable than ever, and what founders and marketers need to do to stay ahead in the next era of branding.If you’re building a brand, this is where the future is headed.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Why Cannes Lions Matters04:37 Hyrox’s $1 Billion Opportunity08:12 Snapchat’s Biggest Bet Yet13:23 The Story Snapchat Forgot To Tell19:02 Meta vs Snapchat Glasses22:23 Why Snapchat Users Are Happier28:06 Why Reddit Is Quietly Winning The Internet31:56 Reddit’s Biggest Advantage For Brands35:06 Google’s AI Problem Explained39:32 How To Optimize Your Brand For AI43:20 Drake Sells OVO48:23 The Biggest Lesson From Cannes Lions50:57 The Strategy Mistake Most Brands Make
- Jun 26, 202618 min
Cannes Lions Day 1: What What The Biggest Platforms Are Doing Right
What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place?In this first episode of Coffee in Cannes, we're taking you behind the scenes of Cannes Lions—not to recap the biggest parties, but to unpack the conversations that actually matter.We discuss why experience has become the new marketing currency, what brands are getting wrong about TikTok Shop, why Reddit is becoming one of the most underrated platforms for consumer trust, and how AI is forcing luxury brands to rethink the value they provide.Along the way, we also explore the changing relationship between taste and technology, why software companies are reshaping the marketing industry, and what we're already seeing on the ground that could define the next decade of branding.This isn't a recap of Cannes. It's what Cannes is teaching us.
- Jun 25, 202658 min
The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris
Luxury brands aren’t built overnight and Sisley Paris is proof of that.In this episode, we sit down with Countess Isabelle d’Ornano to unpack how Sisley became one of the most respected beauty brands in the world through family legacy, long-term thinking, and an obsession with quality over hype. We talk about old luxury, generational brand building, why trust matters more than trends, and the mindset behind building a company that lasts for decades instead of moments. From European aristocracy to billion-dollar beauty, this is a masterclass in timeless branding.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.
About The Art of the Brand
Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized branding experts who help you cut through the noise, see trends first and navigate the complicated world of branding. Enjoy weekly discussions about brand disasters, industry case studies, insider secrets, marketing malpractice, and top industry guests. This is the go-to podcast for business owners and industry experts to stay relevant and cut through the noise.
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