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The Cambridge Marketing Podcast: Daily Summaries Delivered
by LightBlueMedia
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago12 min
Tutor Conference 2026
This week, Madingley Hall in Cambridge hosted our Tutor Conference 2026. A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.
- 2 weeks ago19 min
The Smarter Way to Fix a Marketing Campaign
What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing. The idea is that campaigns are never finished, only improved. A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.
- 2 weeks ago11 min
The Marketers' Toolkit - 'I'
This week on the Marketers' Toolkit it's everything from Instagram to Infographics.
- 3 weeks ago24 min
The Science of High-Performing Video Content
In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how brands can use video to build trust, drive action and stand out in an increasingly crowded digital world.
- 4 weeks ago41 min
The Hidden Psychology of Customer Behaviour
In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand human behaviour to create meaningful interactions that keep customers coming back. Featuring insights from Si’s book Customer Experience Thinking.
- May 6, 202610 min
The Marketers' Toolkit - 'H'
This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit. (Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle)
- Apr 28, 202611 min
The Marketers' Toolkit - 'G'
In this episode of the Marketers' Toolkit we discuss Gamification, Geodemographics and much more.
- Apr 26, 202624 min
Dynamic Pricing: It’s Been Here All Along
You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best. Marco is Professor of Marketing at Esade, a global business school based in Barcelona.
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About The Cambridge Marketing Podcast
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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