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The Digiday Podcast: Daily Summaries Delivered
by Digiday
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago28 min
ChatGPT ads are underperforming. Why are brands staying?
OpenAI's ad pilot is plagued with reporting hiccups and under-delivery issues. It's testing marketer's patience, but the fear of missing out on AI's next big platforms seems to outweigh their frustrations.
- 1 weeks ago36 min
BuzzFeed, Vox and the end of the site traffic era
Once valued in the billions, digital media giants like BuzzFeed and Vox Media are now selling assets and restructuring as the old traffic-driven publishing model breaks down. On this episode of the Digiday Podcast, Digiday senior media editor Jessica Davies and senior media reporter Sara Guaglione joins hosts Kimeko McCoy and Tim Peterson to unpack what the fall of billion-dollar valuations says about the future of digital media.
- 2 weeks ago31 min
Can retail media networks survive the shift to agentic commerce?
If shoppers start turning to AI assistants instead of retailer websites, the foundation of the retail media business could begin to crack. That’s the tension at the center of agentic commerce. On this episode of the Digiday Podcast, hosts Kimeko McCoy and Tim Peterson explore how AI-powered shopping agents could reshape retail media networks, disrupt ad dollars and force retailers to rethink their role in the shopper journey.
- 3 weeks ago37 min
Why Duluth trusts AI agents with bidding, but not brand storytelling
The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. to break down's Duluth's approach to agents in media.
- May 5, 202626 min
WTF are brand health metrics?
Is the era of performance-only marketing over? Performance returns are dropping. Brands are chasing AI visibility as LLMs take over search. All roads point to the return of 'brandformance.' Kimeko McCoy and Tim Peterson explain the brandformance to brand health metrics rebrand, and why marketers care about it again.
- Apr 28, 202638 min
The Netflix playbook: JBPs, programmatic power, and the future of the upfront deal
In this episode, Digiday senior marketing reporter Sam Bradley joins Digiday Podcast co-hosts Tim Peterson and Kimeko McCoy to break down Netflix's massive ad business glow up, and how the streaming giant is rewriting the streaming ad business playbook.
- Apr 21, 202630 min
Why OpenAI is moving fast to build an ads business
The AI ad race is heating up. OpenAI is staffing up and cutting deals to win brand budgets from Meta and Google. On this episode of the Digiday Podcast, Digiday senior platforms reporter Krystal Scanlon joins hosts Kimeko McCoy and Tim Peterson to breakdown the ad business playbook.
- Apr 14, 202629 min
Inside The Trade Desk's programmatic power struggle
Major agencies are pulling back ad spend from The Trade Desk’s OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.
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