The Game with Alex Hormozi

How to Create Content That Leads to Buyers | Ep 983

June 30, 2026·10 min·4-min readsolobusiness
Podzilla Summary (4 min)
TLDR
The most profitable content isn’t the most viral—it’s content that targets high-value buyers, even if it reaches fewer people. Creator Mikey Shulman generated $270,000 from a single low-view video by focusing on advanced business strategy for established entrepreneurs, while his highest-v

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Guest

M

Mikey Shulman

solo on The Game with Alex Hormozi

Mentions

Books, people, and resources mentioned in this episode.

People

Mikey Shulman

Topics

Business ModelsContent MarketingDigital MarketingEntrepreneurshipGrowth HackingSales

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