The Journal.

Can Xbox Get Back in the Game?

October 9, 2026·23 min·4-min readnarrativebusiness
Podzilla Summary (4 min)
TLDR
Xbox, once Microsoft’s bid to capture the cool factor with hardcore gamers, is undergoing a dramatic reversal under new leadership after its ambitious Game Pass subscription strategy failed to deliver sustainable profits. With declining margins and a massive restructuring underway, the fu

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Guest

B

Ben Fritz

narrative on The Journal.

Mentions

Books, people, and resources mentioned in this episode.

People

Ben FritzImani MoisePhil SpencerAsha Sharma

Companies

MicrosoftActivision Blizzard

Products & Tools

XboxGame PassCall of Duty: Black Ops 6HaloGears of War

Topics

Business ModelsEntrepreneurshipFundraisingScalingStartupsTech IndustryVenture Capital

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