The Journal.

How an Influencer Built His Business, One Dog at a Time

July 19, 2026·21 min·3-min readconversationaltechnology
Podzilla Summary (3 min)
TLDR
Elias Weiss Friedman, known as the Doggest, built a media empire around photographing dogs, turning a childhood passion into a full-time career after being laid off in 2013. With 7.5 million Instagram followers, he has become one of the original social media influencers, navigating shifti

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Guest

E

Elias Weiss Friedman

conversational on The Journal.

Mentions

Books, people, and resources mentioned in this episode.

People

Elias Weiss FriedmanRyan Knutson

Companies

Goldman SachsSpotifyThe Wall Street Journal

Topics

Digital MarketingEntrepreneurshipFuture Of WorkInfluencer MarketingSocial Media MarketingTech News

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