The Journal.

How Polymarket Made Fake Bets Go Viral

July 6, 2026·22 min·5-min readnarrativebusiness
Podzilla Summary (5 min)
TLDR
A viral social media trend showcasing young people making huge profits on the prediction market Polymarket is entirely fabricated, exposing a sophisticated, deceptive marketing campaign targeting U.S. users. The videos, which appear to show real-time betting wins, are staged using fake we

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Mentions

Books, people, and resources mentioned in this episode.

People

Caitlin OstroffKatherine LongRyan KnutsonHaiyan NguyenGeorge MakaharaDon Jr.

Companies

PolymarketKalshiViralityDow Jones

Topics

Digital MarketingFintechFraudInvestigative JournalismSocial Media MarketingStartupsTech IndustryVenture Capital

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