The Journal.

Why Chinese Customers Are Running From Nike

May 20, 2026·20 min·4-min readnarrativebusiness
Podzilla Summary (4 min)
TLDR
Nike, once a dominant force in China driven by Phil Knight's early vision of a billion consumers, is now facing a steep decline in the region due to rising nationalism, homegrown competition, and missteps in cultural messaging. What began as a prophetic expansion into manufacturing and br

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Guest

J

Jon Emont

narrative on The Journal.

Mentions

Books, people, and resources mentioned in this episode.

People

Phil KnightJon EmontRyan Knutson

Companies

NikeAntaThe Wall Street JournalSpotify

Topics

Business ModelsBusiness NewsEntrepreneurshipGeopoliticsGlobal NewsInvestigative JournalismLong Form JournalismMergers Acquisitions

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