London Marathon 2027 Shake-Up: Two Days, Sold-Out Races & The Future of Running

In this episode, we unpack the bold proposal for a two-day London Marathon in 2027 — and ask the big question: is this the future of running, or a sign the sport is losing its roots?With races selling out faster than ever and demand at an all-time high, organisers are exploring ways to expand capacity. But does splitting the marathon across two days enhance the experience — or dilute what makes it special?We also dive into a bigger conversation around the running boom. With social media, brand marketing, and performance culture pushing a younger, time-focused audience, has running become too popular? Are we moving away from community and grassroots participation toward something more commercial?In this episode:The proposed two-day marathon format for 2027 — how it would workPros and cons for runners, spectators, and organisersThe rise in sold-out events and what’s driving demandThe shift in running culture: performance vs participationIs the essence of running changing for better or worse?🎧 Tune in for a candid discussion on where running is heading — and whether growth is helping or hurting the sport. Hosted on Acast. See acast.com/privacy for more information.