The Midlife Feast

Midlife, Body Image, and the Ads that Influenced GenX with Lu Chekowsky.

September 21, 2026·42 min
Episode Description from the Publisher

Most of us can still remember the diet ads from our youth. We can't remember why we walked into the kitchen, but we can remember the jingle. My guest this week is Lu Chekowsky, an Emmy Award winning creative director who spent her career inside the industry, spending time at MTV and Facebook, all while quietly struggling with her own body. Her memoir, Don't Buy What I'm Selling, traces the origin of how those messages shaped her, and how she found her way back out. We talk about the ads that ...

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