The Music Business Buddy

Episode 108: Can Music Escape The Algorithm? (with Keith Jopling)

July 28, 2026·52 min
Episode Description from the Publisher

You can feel it happening: a quiet revolt against the feed. When music becomes something we scroll past, count, and optimise, we lose the part that actually nourishes us. So I sit down with Keith Jopling, former Spotify global head of strategy and one of the UK’s sharpest music industry thinkers, to talk about the surprisingly radical idea at the heart of his book Body Of Work. We start with the album and why it refuses to die. Keith breaks down what campaigns like Charli XCX’s Brat r...

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