Episode 118: Can We Build a Better Music Business? (With Andre Mullen)

Music Industry Executive Andre Mullen shares his insights on transforming the music industry through faith-based, integrated IP models, long-term artist development, and the role of technology in building authentic artist-fan relationships.keywordsmusic industry, artist development, integrated IP, faith-based, music technology, independent labels, long-term success, fan engagement, rights management, Paradigmkey topicsThe flaws of traditional record label modelsThe concept of integrated IP and its practical applicationFaith as a guiding principle in music businessLong-term artist development versus short-term gainsThe role of technology in artist-fan relationshipsThe importance of relationships and face-to-face networkingThe balance between independent and major labelsThe impact of industry fragmentation and emerging territoriesAdvice for young artists and executivesPatience and consistency as keys to longevitysound bites"Protect your craft, ownership, and peace""Deals you decline shape your career more than the ones you sign""The industry rewards patience far more than it admits"Chapters00:00 Introduction and guest background02:48 Why the traditional record label model is broken06:28 The importance of long-term thinking in artist development08:37 What integrated IP looks like in practice09:30 Faith as an operating system in business11:07 Genuine artist development in the algorithm age13:12 The advantages of independent labels16:26 The role of technology in artist-fan engagement23:22 Caution in adopting new fan tech platforms28:36 The evolution of tech adoption in music31:32 Advice for the next generation in music34:10 The importance of mentorship and relationships43:46 The value of face-to-face networking45:40 Building a lasting career in music55:58 Closing remarks and gratitudehttps://www.weareparadigm.co