The Near Memo

The Death of Keywords: How Google’s Personal Intelligence is defining the future of Local Search

May 13, 2026·49 min
Episode Description from the Publisher

Send us Fan Mail In Part 2 of Near Media’s conversation with Garrett Sussman, the discussion shifts from AI personalization theory to the real-world impact on local search, SEO, reviews, attribution, and marketing strategy. Garrett joins Greg Sterling and Mike Blumenthal to explore how Google’s growing use of behavioral data, Gmail, Calendar, Maps, reviews, and AI Mode could fundamentally reshape local discovery. The group discusses: AI-driven local recommendationsWhy direct mail showed up in...

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