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The Professional Artist Podcast: Art Business Transformations: Daily Summaries Delivered
by The Professional Artist Association
If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet. Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more. Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador. Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus. The Professional Artist Association is a global organization dedicated to prov
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- 3 days ago20 min
How to Build an Art Career When You Don’t Have Enough Time
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---How do you build a serious art career when you have limited time to make art?In this episode of The Professional Artist Podcast, realist painter Nancy Hollinghurst is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Based in the New York City area, Nancy is known for her vibrant still life paintings and has built an internationally recognized practice while balancing her own studio work with full-time employment in other artists’ studios.Rather than waiting for more free time, Nancy developed systems that allow her to create consistently, stay focused, and make meaningful progress toward long-term goals.Her approach is built on planning, prioritization, and understanding exactly what each day is working toward.In this deep dive, Nancy shares how she balances full-time work with a prolific studio practice, why planning your goals may matter more than planning your days, and how structuring your time intentionally can unlock creativity rather than restrict it.”Whatever your biggest goal is, go one louder. If you're aiming for even bigger than you think you can even get, you're still going to go farther than you thought you were originally”— Nancy HollinghurstTimestamps:00:00 Introduction 01:44 The Head Vase Series and Creative Process 04:36 Planning Systems and Production Schedules 05:46 Building Community Through Group Shows 06:39 A Magical Escape - Playing with Reality 08:01 Working at Jeff Koons, Amy Sherald studios and Colossal Media 11:03 Balancing Studio Work with Full-Time Employment 13:27 How to Start Planning Toward Bigger Goals 15:11 Engaging the Noose - A Self-Portrait 17:23 Student Debt and Alternative Education 19:17 Final Advice for ArtistsConnect with NancyWebsite: https://www.nancyhollinghurst.com/Instagram: https://www.instagram.com/nancyhollinghurst/ResourcesJeff Koons: https://www.jeffkoons.com/Amy Sherald studios: https://www.hauserwirth.com/artists/11577-amy-sherald/Colossal Media: https://www.colossalmedia.com/studiosLearn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- 1 weeks ago24 min
She Built a Global Art Career by Staying True to Her Style
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---How do you build a successful art business without losing the creative spark that made the work meaningful in the first place?In this episode of The Professional Artist Podcast, painter Belinda Nadwie is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Belinda is an Australian artist whose deeply personal paintings have attracted collectors around the world for more than a decade… while remaining completely rooted in her own voice and vision.Rather than chasing trends, she focused on developing a style that felt unmistakably hers and building a business structure that could support it long-term.In this deep dive, Belinda shares why finding your style changes everything about building an art career, how she balances commissions, galleries, and online sales without losing creative momentum, and why understanding your value is essential to sustaining your practice financially.”If you really put your heart and soul into things, you really believe it and it's your passion, there's someone who will love it, so you don't need to worry.”— Belinda NadwieTimestamps:00:00 Introduction 01:36 “Free and in Love” Intuition-Based Painting 03:41 Morning Routine and Visualization Practice 04:40 Starting Out as an Artist 06:18 Building an Online Presence 08:33 Multiple Income Streams 09:36 Managing Commissions 12:45 Business Systems and Processes 14:37 “If Only He Knew” Expanding the Practice 18:29 Gallery Relationships 19:27 “Still Life and Exuberance” painting 20:37 Key Lessons from 10 YearsConnect with BelindaWebsite: https://belindanadwie.com/Instagram: https://www.instagram.com/belindanadwieart/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- 2 weeks ago22 min
Build Your Art Career Around Your Life (Not the Other Way Around)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What happens when you build your art career around the life you actually want to live?In this episode of The Professional Artist Podcast, fine art photographer Jonah Allen is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Based on Florida’s Gulf Coast, Jonah is known for his immersive ocean photography, collected internationally and exhibited in galleries and museums across the United States.As a surfer, photographer, and creative entrepreneur, he built his career around the rhythms of the ocean… combining lifestyle, creativity, and business into a path that feels aligned rather than draining.In this deep dive, Jonah shares how living near the water shaped both his artistic voice and his business decisions, why artists need to develop their work deeply before trying to monetize it, and how learning uncomfortable skills like marketing, sales, and relationship-building gave him more freedom and control over his career.This episode offers a practical look at building a creative life intentionally… where the goal isn’t just making art, but creating a life that continues to give you energy over the long term.”I just saw visual art and photography being the vehicle that would create the most aligned lifestyle that I wanted.”— Jonah AllenTimestamps:00:00 Introduction 02:03 Sea Study #42 Origins: Two Lifelong Obsessions 02:31 Capturing Long Shutter Effects and Wave Focus 02:55 Underwater Camera Process and Reviewing Footage 03:14 Jonah’s Surf-and-Camera Timeline and Life Alignment 04:37 Early Career Failures, Art School, and Early Monetization Attempts 05:11 Building a Body of Work and Discovering a Recognizable Voice 06:03 Rejection, Persistence, and Learning by Doing 07:15 Turning Rejection into Momentum: Curators and Major Deals 08:26 Inflection Points: Self-Published Book and Community Education 09:24 Learning Skills Through Doing: Growth Mindset and Marketing Education 10:54 Competition and Ongoing Learning 12:00 Designing a Life with Research, Data, and Team Leadership 15:46 Building Collector Relationships and Support NetworksConnect with JonahWebsite: https://jonahallen.com/Instagram: https://www.instagram.com/jonahallenstudio/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/free
- 3 weeks ago26 min
Gallery Owner Reveals the Sales System Most Artists Are Missing
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---Do galleries and art sales really come down to luck… or are they built through systems and follow-through?In this episode of The Professional Artist Podcast, gallery owner, author, and Professional Artist Association Faculty member Jason Horejs is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Jason has spent decades on the business side of the art world, helping artists understand how galleries actually work, how collectors make buying decisions, and why most artists lose opportunities simply by failing to follow up.In this deep dive, Jason breaks down how to approach galleries in a way that gets real responses, the follow-up systems most artists never implement, and how consistent communication turns interested viewers into long-term buyers and collectors.Rather than relying on chance, Jason explains how artists can create momentum through repeatable systems, broader exposure, and professional relationship-building.” If you're looking for exposure, galleries should certainly be a consideration, and if you're not in galleries, you're missing out on the opportunity to have people who are seeking art see that work.”— Jason HorejsTimestamps00:01 Introduction 01:47 Jason’s Core Message on Exposure 02:54 Galleries and the Internet as a Hybrid Career Strategy 03:41 Building Digital Portfolios and Using Email + Online Approaches 04:51 Gallery vs Direct-Sales Tension and How It Gets Managed 06:39 Benefits of Cultivated Audiences for Artists and Galleries 07:40 Clear Plan for Getting Representation: 100 Target Galleries 08:13 Submission Strategy: Persistence, Follow-ups, and No-Response Handling 09:05 Follow-up With Collectors: Turning “I’ll Think About It” Into Sales 13:55 Consistent Email Marketing Frequency and Using Content in Parallel 15:38 Newsletter Growth: Staying in Front of People Over Time 19:22 Follow-up as the Missing Sales Piece + Practical Purchase Rate Examples 22:38 Long-Term Impact of Ongoing Follow-up Connect with JasonWebsite: https://reddotblog.com/about/Instagram: https://www.instagram.com/reddotblog/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one
- May 5, 202624 min
How You Can Sell Art Prints Online (Without a Huge Following)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---Do you really need a large following to make money from your art online?In this episode of The Professional Artist Podcast, painter and sculptor Kasia Frankowicz is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Based in Melbourne, Kasia creates bold work infused with humor. Alongside her original pieces, she has built a consistent income stream through prints… making her work accessible while expanding her collector base beyond high-ticket sales.Rather than relying on a massive audience, Kasia focused on visibility, proving that print sales can become a reliable part of an artist’s business.In this deep dive, Kasia breaks down how to generate consistent income through prints, what actually drives sales (and where most artists go wrong), and how showing up across platforms creates steady demand over time.” Art should be for everyone and I don't subscribe to the idea that prints make your work less valuable.”— Kasia FrankowiczTimestamps:00:00 Introduction01:22 "Wild Westie" artwork02:38 Starting Over During COVID07:28 Growing Up in Western Sydney08:42 Why Kasha Sells Prints10:02 Documenting Work for Print Sales11:59 Pricing Prints13:11 Getting Your Work Photographed14:56 Using Ads to Drive Sales16:36 "Kitchen" artwork17:33 Showing Up Everywhere Online18:54 Building Connections Through Art Fairs20:46 "1999" artwork21:33 Staying Grateful as You Grow22:39 Advice for Artists Who Don't Fit InConnect with KasiaWebsite: https://kasia-studio.com/Instagram: https://www.instagram.com/kasia.artist/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/free If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- Apr 28, 202629 min
How You Can Build an Art Career Abroad (From Nothing)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What does it take to build an art career from scratch in a country where you don’t even speak the language?In this episode of The Professional Artist Podcast, painter Gabrielle Reeves is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Gabrielle is an American artist working between the United States and Turkey, who made the unconventional decision to move abroad and pursue her career without an established network, local connections, or even fluency in the language.Starting from zero, she built her career step by step through persistence, visibility, and a willingness to put herself in uncomfortable situations.In this deep dive, Gabrielle shares how she created opportunities without waiting for permission, what actually led to exhibitions and gallery representation, and how consistent, small actions compound into real momentum over time.“ I have had people tell me: you're crazy to move to a foreign country and work as an artist. But I knew it's what I wanted to do.”— Gabrielle ReevesTimestamps:00:00 Introduction 01:32 Building an Art Career From Scratch Without a Network 01:38 Art-Making Process: Materials Lead the Way 03:41 Working in a Detailed-Realistic Style with Surrealist Qualities 05:45 Career Choice: Music vs Painting and Becoming Serious About Art 06:10 Influence of Wyoming and Istanbul on Her Work 07:26 Travel and Study Abroad as the Path to Moving to Turkey 08:54 Moving to Istanbul Without a Network: Openings, Outreach, Residencies 10:53 Learning Turkish and Expanding Connections Through Language 15:59 Running a Career Across Continents: Logistics of Transporting Work 17:11 Shipping vs Carrying Artwork Personally (Packing Strategies) 19:49 Financial Responsibilities: Tracking Sales/Expenses and Filing Taxes 23:04 Coaching Program: benefitsConnect with GabrielleWebsite: http://gabriellereeves.com/Instagram: https://www.instagram.com/gabrielle_reeves_art/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- Apr 21, 202626 min
What Actually Brings Opportunities to Artists (It’s Not Talent)
Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---Does talent get you opportunities as an artist… or does something else drive a career forward?In this episode of The Professional Artist Podcast, paper artist Eric Standley is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Eric is a professor of Studio Art at Virginia Tech whose multi-layered paper works have been exhibited in galleries and museums around the world.His process is extraordinarily time-intensive and that relationship with time turns out to be central to everything he has built professionally.Rather than spreading his attention across every possible avenue, Eric has developed a sharp sense of where his effort belongs and which opportunities are actually worth pursuing.In this deep dive, Eric breaks down how international gallery and museum relationships are built and sustained over time, why opportunities rarely come from talent alone, and how the discipline of protecting your attention shapes the trajectory of a career.This episode is a candid look at how professional artists navigate the gap between making meaningful work and building the relationships and structures that bring that work to the world.“I try to think as big as possible, and I also try to think as big as possible in choosing those goals.”— Eric StandleyTimestamps:00:00 Introduction 01:40 Committing to a Single Idea Over Time 01:53 Rule-Based Practice and Creative Constraints 03:18 Paper as a Medium04:10 Accidental Discovery of Layered Paper 05:57 Building Depth Across Layers 08:22 International Gallery Relationships 11:21 The Omnia Commission 13:09 Working Outside the Frame 16:13 Balancing Commissions with Other Work 17:25 Working with Museums 19:14 The Irreducible Installation 21:17 Consciousness, Quantum Thought, and the Work 23:33 Urgency, Time, and Artistic Focus 25:01 Working from the HeartResourcesIrreducible(book) by Federico Faggin: https://www.collectiveinkbooks.com/essentia-books/our-books/irreducible-consciousness-life-computers-human-natureConnect with EricWebsite: https://www.eric-standley.com/Instagram: https://www.instagram.com/eric.standley/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
- Apr 14, 202629 min
How You Build an Art Career (Without Waiting to Be Discovered)
Why doesn’t making strong artwork automatically lead to a career… and what actually bridges that gap?In this episode of The Professional Artist Podcast, contemporary artist Daryl Thetford is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.Daryl left a career in psychology to build a full-time art business supported by galleries, corporate commissions, and top-tier art festivals.Rather than waiting to be discovered, he developed a system that creates consistent opportunities and income over time.In this deep dive, Daryl breaks down how to build multiple income streams, why reaching higher-level art festivals changes your earning potential, and how thinking like a business owner is essential to sustaining your work.“There are just so many ways to make money, depending on what you're willing to do or not do, in the art field.”— Daryl ThetfordTimestamps:00:00 Introduction01:46 Introduction to Darrell Bedford and Episode Focus01:57 Building Paintings from Collage Elements and Urban Materials03:51 Research-Driven Themes and Contemporary Intent04:00 Career Shift: From Mental Health Work to Full-Time Art06:12 Leaving Psychology: Logistical and Psychological Transition to Selling Art07:00 Early Artwork Approach: Iconic Images and Space-Driven Composition08:21 Sustainable Career Foundations: Festival Strategy and Multiple Revenue Streams10:36 Main Revenue Model: Festivals, Selectivity, and Top-Tier Entry11:00 Working With Art Consultants: How They Find Artists and What to Provide13:09 Being Easy to Work With: Responsiveness, Timeline Commitments, No Overpromising14:29 Creative Direction from a Fragment: “Man in a Boat Alone” Concept Development16:09 Choosing Paths: Galleries vs Festivals and Making a Living as an Artist17:20 Landing Major Public Commissions: Showing Capability (Loveland, Colorado)22:55 Navigating Client/Committee Relationships in Large Projects and SettingsConnect with DarylWebsite: https://darylthetford.com/Instagram: https://www.instagram.com/darylthetford/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.
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About The Professional Artist Podcast: Art Business Transformations
If you want to make it in the art world, talent is key - but so is mastering the business side. The Professional Artist Podcast is where fine artists and commerce meet. Co-hosts Miguel L. Mayher and Cristina Demiany guide visual artists through an audio gallery, exploring how to show and sell your art, land commissions, apply for artist grants, license your art, and much more. Miguel L. Mayher is the Director of Education at the Professional Artist Association. Previously, he worked with Google Arts & Culture, striking partnerships with national museums. He is also a Global Economic Symposium Young Fellow and a One Young World Ambassador. Cristina Demiany is a Senior Art Business Coach at the Professional Artist Association. She formerly served as Senior Program Manager at Sotheby’s Institute of Art and as Executive Director of the National Children’s Chorus. The Professional Artist Association is a global organization dedicated to prov
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