AI Belongs to the CHRO

Send us Fan Mail You have the board pressure, the budget, and a CTO ready to move — so why isn't AI delivering ROI? PwC surveyed 4,454 CEOs and found 56% saw AI move neither revenue nor cost. That's the problem. Here's the cost: quarters of time, real capital, and board credibility spent on adoption metrics that never reach the P&L — while the business result you actually owe goes undelivered. Layoffs get blamed on AI, then quietly reversed. Jackson Lynch and Scott Morris argue the failur...