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Jeff MacPherson
interview on The Vault Unlocked
Books, people, and resources mentioned in this episode.

How AI Is Rewiring Your Customers (And Why Most Businesses Aren't Ready)

SEO Is Dying? How to Win Search Everywhere in the Age of AI

Why Most E-Commerce Brands Are Measuring the Wrong Metrics (And Paying for It)

Why Agency Owners Get Stuck Between $1M and $10M (And Never Get Out)

How to Get Your Business Recommended by ChatGPT, Claude and Other AI Search Tools

Why the Setter-Closer Model Still Wins (And How to Build One That Actually Scales)
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