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The Whitespark Local Update: Daily Summaries Delivered
by Darren Shaw & Claire Carlile
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
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- Today22 min
AI Ranking Factors, SAB Pin Hack & Google Review Problems | E41 The Whitespark Local Update
🔥 Whitespark Local Ranking Grids This week, Darren Shaw is joined by special guest Amy Toman to break down the local SEO stories you need to know, including:📝 Hack to Move the Map Pin for an SAB (Mika Lepisto)📝 Warning About GBP Review Management (Amy Toman)📝 AI Search Visibility & Ranking Factors - For 1,100 Market Segments📝 Massive Correlation Study of LLM Ranking Factors (Ben Wills)📝 Google Review Not Posted (Amy Toman)📝 What Local Brand Actually Means to Google and AI (Near Media Podcast with Cyrus Shepard)📝 Two Types of GBP Blocks (Amy Toman): article not yet published.🔥 Whitespark Local Platform
- 1 weeks ago22 min
Local SEO in 2026, AI Visibility Tracking & Google Review Bugs | E40 The Whitespark Local Update
This week, Claire Carlile and special guest Julian Hooks cover the latest local SEO news, including:📝 The State of Local SEO in 2026 (Joy Hawkins, Sterling Sky)📝 Why Your Google Reviews Disappear (Ex-Googlers Explain) (SterlingSky, Brad Wetherall)📝 Where AI agents get stuck on your site (Kevin Indig)📝 New Google Reviews Bug: You Have No Reviews Yet (Barry Schwartz, Search Engine Roundtable)📝 Build your own AI search visibility tracker for under $100/month (Julian Hooks)📝 AI Prioritization Framework for SEOs (Elizabeth Linder)
- 2 weeks ago21 min
Social Data in GSC, TikTok SEO, AI Review Fails & AI SEO Workflows | E39 The Whitespark Local Update
This week, Claire Carlile is joined by special guest Dayna Lucio to discuss the latest local SEO news and updates, including:📝 See how content from social and video platforms performs on Google Search📝 AI summaries of Tripadvisor hotel reviews downplay serious complaints, investigation finds (Robert Booth)📝 Why TikTok deserves a place in your SEO strategy (Celeste Gonzalez)📝 AI Traffic vs AI Citations: What Clicks and Cited Pages Show About the AI Search Journey (Aleyda Solis)📝 Building a brand worth finding: Signals that fuel discovery (Beth Nunnington)📝 AI Workflows for Local SEO (Amanda Jordan)
- 3 weeks ago25 min
New Bing AI Search Data, AIO Click Quality Study & Gemini + GBP | E38 The Whitespark Local Update
This week, Claire Carlile is joined by special guest Krystal Taing to break down the local SEO stories you need to know, including:📝 June 2026 AI Search News (Caroline Green, Carolyn Wilborn)📝 New Gemini Features for Small Businesses | Grow with Google📝 AI's brain is getting bloated with AI content (Megan Morrone)📝 How to safely implement high-impact technical SEO changes (Dayna Lucio)📝 Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality (Matt G. Southern)📝 AI Performance in Bing Webmaster Tools
- 4 weeks ago21 min
GBP+Gemini Deep Dive, GBP Messaging, Mining Competitor Reviews | E37 The Whitespark Local Update
🔥 Whitespark Local Ranking Grids 🔥This week, Darren Shaw and Claire Carlile are unpacking the local SEO stories you need to know, including:📝 Connect your Google Business Profile to Gemini📝 The Review Gap: Finding Client Opportunities In Competitor Feedback (Celeste Gonzalez on the Search Engine Journal Blog) 📝 GBP Help pages have been revised (Hiroko Imai)📝 Google is bringing back GBP Messaging - with an AI chatbot for your business (Darren Shaw)
- Jun 23, 202624 min
AI Remembers Bad Reviews, Zero-Click Search & Apple’s New Siri AI | E36 The Whitespark Local Update
This week on The Whitespark Local Update, Darren Shaw and Claire Carlile break down the latest local SEO news, including:📝 Study: How Review Profiles Impact Brand AI Visibility (Trustpilot and Seer Interactive)📝 This is the AI prompt you need to track and aren't (Wil Reynolds)📝 The Click Is Now Optional. Here’s What Isn’t. (Amanda Natividad)📝 Colorado Banning Lead Gen Companies from Selling Legal Leads to Law Firms (Jason Hennessey)📝 Apple introduces Siri AI (Apple Newsroom)📝 Internal Data Mining and Strategic Review Acquisition (Krystal Taing, Near Media)📝 Social Signals as a Ranking Factor (Michael B. Snow, SOCi)
- Jun 17, 202621 min
Gemini Can Now Manage Your GBP, Why Review Replies Go Missing | E35 The Whitespark Local Update
Local SEO keeps changing with the speed of light, but Claire Carlile and Darren Shaw are here to help you keep up. This week, they cover:📝 AI Search, Speak Your Customer's Language or Be Left Out of the Conversation (Michelle Ali)📝 Connect Google Business Profile to Google Analytics (Google)📝 How to Rank in Surrounding Cities or Towns (Miriam Ellis)📝 Google’s Review Reply Rejection Filter (Michel van Luijtelaar)📝 Chunking Your Content for AI? 1956 Called. They Want Their Method Back (Dorron Shapow)📝 Connect your Google Business Profile to Gemini (Mike G. and Google)
- Jun 9, 202616 min
AI Search Data in GSC, Schema for LLMs & GBP Video Verification | E34 The Whitespark Local Update
Local search was busy last week. Claire Carlile and Darren Shaw break down what happened, why it matters, and what you should do about it. This week, they cover:📝 Why B2B Is MORE Emotional Than B2C (Amanda Natividad and Talia Wolf)📝 Why Do We Need Zero Click Marketing? (Rand Fishkin)📝 AI Mode + AI Overviews directly in Search Console (Chris Long)📝 Google Business Profile Video Verification Tutorial (Brad Wetherall)📝 How Schema Markup Influences Search and AI (Jake Hundley)📝 The First Edition of The Signal: The AI stuff marketers can't ignore (Wil Reynolds and Alisa Scharf)📝 Schema, LLMs and the Low Bar for “Evidence” in GEO (Mark Williams-Cook)
About The Whitespark Local Update
The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.
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