
Free Daily Podcast Summary
by Acres of Timber
We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast. Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits.
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In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Chris Bingaman, CEO of Bingaman & Son Lumber. The company traces back to Chris's grandfather, who logged with horses, hauled timber by truck to local sawmills, and eventually started finding new markets when the coal mine prop business dried up. Chris's father joined in, they incorporated in 1968, and today the operation spans five locations with three sawmills, though 80 percent of their lumber still comes from outside mills. It is a processing and distribution business at its core, built on relationships. Chris has been part of it since he was five years old, riding along in the truck while his dad spent six or seven hours hand-grading and hand-loading lumber at sawmills that did not even own a forklift. Every summer growing up, he worked in the company. He wanted to go to the swimming pool. His dad had other plans. That early training in work ethic and lumber grading set the foundation for everything that followed. The conversation digs into how the hardwood lumber industry has contracted and what Bingaman & Son Lumber has done to stay relevant. Chris talks about the 2008 recession as a turning point that forced the company to diversify its product offering, become nimble, and develop deep strategic partnerships with customers. More recently, they invested in a computerized grading system that processes 60 to 70 boards per minute, work that previously required three people. The system has been running about five months, and the results have been significant, though it came with more debt than they are comfortable carrying. Chris also opens up about succession planning. His father went through the painful experience of buying the company back from an estate after Chris's grandfather died suddenly, and that lesson drove decades of intentional estate planning. Chris has four daughters, and when none pursued the business full time, he transitioned the presidency to a long-tenured CFO who had been groomed for the role with the help of an advisory board. Meanwhile, an ESOP launched around 2006 now gives employees 35 percent ownership, with flexibility to go either direction in the future. The broader industry discussion covers tariffs, export markets (25 to 30 percent of volume), the growing threat of synthetic substitutes for wood, and a proposed tax incentive through the National Hardwood Lumber Association that would give homebuyers a deduction for using hardwoods. Chris also touches on mass timber research for low-grade species, biofuels as an outlet for junk wood, and the connection between healthy markets and healthy forests. His message is clear: without demand for wood, there is no economic reason to manage the resource, and unmanaged forests suffer. Chapters 00:00 From Horse Logging to Hardwood Processing 08:36 Family Business, Succession, and the ESOP 16:25 Navigating the Hardwood Market Contraction 21:03 Computerized Grading: 60 Boards a Minute 24:01 Tariffs, Exports, and Staying Nimble 28:05 Forest Health, Substitutes, and the Case for Real Wood 32:06 Thermally Modified Wood and the Architect Community The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Chris at: https://bingamanlumber.com/ https://www.instagram.com/bingaman.lumber/ https://www.linkedin.com/in/chris-bingaman-391630b/
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Cathy Cohne, fifth generation at Melrose Lumber Co. in Austin, New York. The company was founded in 1922 by Cathy's great-great-grandfather, and when he passed away early, his wife, a Russian immigrant with no English, stepped in and kept the doors open during the Depression. That grit runs through the whole story. The family later operated Manhattan Lumber Company in the city before New York's Urban Renewal program purchased the location, and a fire in the 1960s forced a move from the Melrose section of the Bronx to where they are today. Cathy grew up in the business. If she wasn't in school, she was stocking shelves, helping customers, and making sure everything looked right. She went on to earn a business degree with a minor in marketing and later an MBA, always with the family business in the back of her mind. After COVID, she stepped fully into a leadership role alongside her dad, and the two manage the operation together with her mom handling the books. Melrose Lumber Co. is about 70 percent lumber and the rest hardware, essentially a miniature home center. They carry plywood, dimensional lumber, Douglas fir, pressure treated, cedar, PSLs, LVLs, and a full hardware selection. Cathy walks through the realities of sourcing from major suppliers, fielding quotes by phone and email, and competing with the big box stores on price while offering something they never will: real customer service and a personal touch. A big chunk of the conversation centers on marketing and staying current. Cathy launched an e-commerce website in October and has been working with a media company on SEO for about a decade. The data from those efforts is already shaping how she runs the physical store. When analytics showed that walking sticks were the number one search keyword, she stuffed the rack full and let foot traffic do the rest. She also talks about the early days of AI-generated quoting, her hesitation to give up control, and how ChatGPT started sending brand new customers through her door during an ice dam season. The conversation touches on COVID-era challenges, the shift from cedar everything to more economical Douglas fir as budgets tightened, fuel surcharges driving up order minimums, and the balancing act of inventory management when you refuse to run out but also refuse to overstock. Cathy's philosophy is simple: stay organized, stay efficient, and listen to what customers are actually asking for. Tune in, be inspired, and don't forget to follow the Woodpreneur Podcast. New episodes drop every Thursday morning wherever you consume your podcasts. Chapters 00:00 A Russian Immigrant Runs a Lumber Company in the 1930s 05:10 What Melrose Lumber Co. Carries and How They Source It 09:36 Launching the E-Commerce Store and Navigating AI 18:23 Lumber Trends, Cedar to Douglas Fir, and Economic Shifts 22:06 Education, Family, and Choosing the Business 27:55 Tariffs, Fuel Surcharges, and Adapting to Rising Costs The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Cathy at: www.melroselumber.com https://www.instagram.com/melroselumberco/
Every tree tells a story. The question is whether we treat it like a resource or throw it away like waste. In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes John Melvin, Assistant Deputy Director of Resource Protection and Improvement at CAL FIRE. The two have worked together in the urban wood movement for over 15 years, and this conversation traces the journey from its earliest days to a program now granting hundreds of millions of dollars. A central theme is language. John makes the case that calling removed urban trees "waste" teaches the public to see them as garbage. Reframing the conversation around resource and value opens doors for municipalities to build wood utilization into their arborist service contracts, saving disposal costs while keeping material out of landfills. He walks through CAL FIRE's role in building the urban wood industry from the ground up, starting in the late nineties with five mobile sawmills and four dehumidification kilns made from converted shipping containers. Those early investments seeded real businesses and put a sawmill at Palomar College that still runs today. As the program grew, CAL FIRE funded urban wood utilization grants and backed the creation of the USRW Certified Urban Wood Standards. Today the scope is enormous. John highlights the green schoolyards initiative transforming over 170 paved campuses into outdoor learning spaces with tree canopy and urban wood features. He also discusses AB 2251, the legislative mandate to increase California's urban tree canopy by ten percent by 2035, and a forthcoming strategic plan to get there. Chapters 00:00 Growing Up in the Woods and Choosing Forestry 03:17 Losing a Childhood Home in the Caldor Fire 10:00 Municipalities, Cost Avoidance, and Policy Solutions 16:28 Why Standards Matter for Urban Wood 22:25 How CAL FIRE Built the Urban Wood Industry from Five Sawmills 31:09 Green Schoolyards and AB 2251 38:15 Legacy: Helping People See the Bigger Picture 40:24 One Small Change Everyone Can Make The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with John at: https://www.linkedin.com/in/john-melvin-7a5118275/
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with three team members from Edmund Allen Lumber out of Illinois: Nick Morrison, Sales Manager; Brian Studebaker, Millwork Manager; and Brandon Romine, Marketing Director. Together they reveal how a 129-year-old cedar and Douglas fir wholesaler has evolved into a full-service custom millwork operation that regularly takes on projects nobody else will touch. The company serves a dealer network of roughly 450 customers across Illinois, Wisconsin, Michigan, and Indiana, sourcing the bulk of its Western Red Cedar from Canadian mills and manufacturing everything else in-house. Brian walks through the millwork department's capabilities, from a 54-inch McDonough resaw and six-headed molder to a CNC that lets them replicate any historical molding profile. Brandon explains how he moved from sales into marketing and rebuilt the company's web and Instagram presence to solve a recurring problem: customers kept saying, "I didn't know you did that." The standout story is a clock tower restoration in Madison, Wisconsin. Lightning struck the tower, and the team had to replicate nine or ten unique molding profiles, fabricate stack-laminated corbels, and get everything hoisted by crane a hundred feet in the air while watching pieces swing in the wind. It captures exactly what Edmund Allen Lumber does best: the work nobody else wants to figure out. The conversation also covers the custom design process from architect sketch to final CAD, the economics of quoting without charging design fees, tariffs pushing cedar costs up as much as 45 percent, and the shift from new single-family construction toward remodels and multifamily. The team's message is simple: if you can dream it, they can probably make it. Chapters 00:00 What Edmund Allen Lumber Sells: Cedar, Douglas Fir, and Beyond 03:27 Inside the Millwork Department 05:24 Wholesale Model, Dealer Network, and Architect Partnerships 06:35 From Instagram Screenshot to Final CAD 09:51 The Clock Tower Restoration in Madison, Wisconsin 14:34 Brandon's Journey from Sales to Marketing Director 23:12 Where to Find Edmund Allen Lumber 32:36 Educating Customers on Checking in Cedar Timbers 35:11 Tariffs, Supply Chain, and the State of the Market 41:18 Fifteen Years of Change: Expanding the Mill Shop 44:41 New Construction vs. Remodels and Where the Market Is Heading The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork Connect with Edmund Allen Lumber Team at: https://edmundallen.com/ https://www.instagram.com/edmundallenlumber https://www.linkedin.com/company/edmund-a.-allen-lumber-company/
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Luke Gaskin of Good Old Wood in Vancouver, BC. Luke shares how his business evolved from a full-service salvage operation called Salvage Vancouver into a focused reclaimed wood company. The name change wasn't just branding. It was a turning point. Dropping the salvage identity and committing to Good Old Wood meant letting go of the junkyard mentality and zeroing in on what he actually loved: working with the wood itself and turning it into something new. Luke talks honestly about the growing pains that came with building a self-taught business from scratch. He had no woodworking background, learned everything from YouTube, and operated on a fake-it-till-you-make-it approach for years. He tried partnerships that didn't work out, scaled up to a big shop with four employees before COVID forced him to scale back down, and spent the better part of seven years scraping by before the business started gaining real traction. Through all of it, he grew organically without big loans, slowly building his understanding of the craft and the market. The conversation covers the practical realities of working with reclaimed material. Luke explains why he stopped doing the demolitions himself, how free wood started coming to him once word got out, and why Vancouver's salvage mandate for older homes created a natural pipeline of material. He breaks down the economics of selling individual mantles and floating shelves versus landing larger commercial projects like feature walls and flooring installs, and why the bigger volumes are where the real money lives. He also talks about the challenge of staying true to the DIY customers who supported him early on while building a business that can actually sustain itself. One of the standout stories in this episode is Luke's current project with Aesop, the skincare brand recently acquired by L'Oreal. He's building out an entire flagship store in Richmond Mall using over five thousand board feet of reclaimed wood. The material is coming from large timbers salvaged from a deconstructed Dairyland facility in Burnaby, and the design was inspired by an earlier project using wood from a wooden roller coaster at Vancouver's Playland at the PNE. The whole store will be reclaimed wood, designed around Luke and his story, and he describes it as the kind of project where, if it were the last thing he ever built, he'd feel successful. Jennifer and Luke also dig into the marketing side of the business. Luke admits he hasn't done much formal marketing, relying mostly on word of mouth, Instagram, and Google searches. He talks about the love-hate relationship with social media, the challenge of documenting your own work while you're in the middle of building it, and why he's bringing someone on to handle content creation, especially heading into the Aesop project. Jennifer emphasizes the importance of professional photography and long-term storytelling, reminding Luke that this one project could fuel his marketing for years. The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Luke at: https://www.goodoldwood.ca/ https://www.instagram.com/goodoldwoodco/
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Joshua Morvant of Revival Timberworks in Louisiana. Joshua shares how his journey through woodworking started with taking apart pawn shop guitars as a teenager, moved into cabinet making to pay the bills, and eventually led him to an apprenticeship with a luthier just outside Quebec City. Living among some of the oldest colonial architecture in North America, buildings constructed in the 1600s that were still standing strong, something clicked. The idea of building something with your hands that could outlast you by centuries became the driving force behind everything he's done since. What makes Joshua's path unique is that he had no formal apprenticeship in timber framing. He taught himself by visiting historic buildings across the East Coast over a five-year period, studying joints, reading failures, and building a mental toolbox of what works and what doesn't. He talks about how broken braces, undersized members, and insufficient relish behind pins taught him as much as the structures that survived, and how those observations now inform every project Revival Timberworks takes on. The conversation covers the real-world complexity of integrating timber framing into modern light-frame construction, why the phrase "it's just decorative" has become a trigger for Joshua, and how working closely with engineers from day one leads to smoother, more cost-effective projects. Joshua breaks down how Revival Timberworks operates across multiple client channels, from partner builders and architect relationships to homeowners who find them on Google, and how customizable pergola and timber frame kits have found an unexpected niche with landscape companies looking for turnkey outdoor structures. Jennifer and Joshua also explore the supply side of the business. Joshua talks about watching Douglas fir log sizes shrink over the past 15 years, the disappearance of old growth material, and why he's become a strong advocate for mass timber and glue-lam as ways to use younger trees more effectively with less waste. He shares his perspective on the 200-year growth cycle needed to produce quality timber and why the conversation about sustainability in the Southeast needs to go deeper, especially on smaller private woodlots where education and attention don't always follow.
In this episode of the Woodpreneur Podcast, host Jennifer Alger welcomes back returning guest Mike McGarry of Urban Lumber in Winnipeg, Manitoba, Canada. What started as a one-man pilot project to prove to three levels of government that diseased urban trees could be safely salvaged has grown into what may be one of the largest urban tree recycling and hardwood production operations in the country, processing three to four thousand trees per year with a team of eleven employees. Mike walks through the early days of navigating government roadblocks, building chain of custody tracking, and developing disease mitigation protocols for working with Dutch elm disease wood. He explains how the elm bark beetle carries the fungal spores, why getting the bark off within five days is critical, and how Winnipeg's brutal winters actually work in his favor. The conversation shifts to how Urban Lumber evolved from a sawmill operation selling raw lumber into a fully vertically integrated company. Today, ninety percent of the lumber they produce stays in-house for custom furniture, architectural millwork, boardroom tables, and floating shelves sold online across Canada. Mike talks about the equipment upgrades that made this possible, including a modified Wood-Mizer LT40 extended to handle massive urban logs and an iDry Turbo vacuum kiln that finally solved the challenge of drying American elm without excessive degradation. Jennifer and Mike also dig into the business side: why your next hire should be a dedicated marketing person, how to build a company culture that keeps people around, the economics of smaller bandsaw blades when you're hitting metal every day, and why staying nimble keeps Urban Lumber insulated from market volatility. They close with a candid conversation about the economic climate between Canada and the US, cross-border tariffs on blade prices and shipping, and shifting species trends from maple to walnut to white oak. Chapters 00:00 The Origin Story: From Forestry Student to Urban Lumber Founder 02:29 Government Roadblocks and the Pilot Project 04:19 Disease Mitigation: Dutch Elm, Bark Beetles, and Chain of Custody 08:03 Scaling Up: Equipment, Employees, and Closing the Waste Loop 13:46 Kiln Drying Breakthroughs with the iDry Turbo 15:05 From Sawmill to Fully Vertically Integrated Operation 19:01 Custom Furniture, Architectural Millwork, and the Shaper Origin 21:04 Building a Team and Keeping the Culture 25:20 Marketing, Inventory, and the Business of Running It All 29:01 AI in the Shop: Time Savings and Cautionary Tales 30:56 What Keeps Mike Coming Back Every Morning 33:15 Economic Fears, Tariffs, and Staying Nimble 35:38 Species Trends: Elm, White Oak, and Shipping Challenges The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Mike at: https://www.urban-lumber.ca/ https://www.instagram.com/urban_lumber_mb/ https://www.linkedin.com/in/mike-mcgarry-967152166?originalSubdomain=ca
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Ben Pierce, a sixth-generation family member at the Holt & Bugbee Company, one of the oldest hardwood lumber businesses in the United States. At 201 years old, Holt & Bugbee Company has survived recessions, industry shifts, and the rise of synthetic flooring by doing what it's always done: adapting. Ben shares how the company evolved from importing mahogany from Central America to becoming a premier domestic hardwood wholesaler serving the East Coast from four branches in Massachusetts, Pennsylvania, and New York. You'll hear about what it was like to start working at the family business right as the 2008 recession wiped out 40 percent of their revenue overnight, and how the company held onto its sales team and pivoted toward higher-end, longer-length, wider material for luxury residential projects and architectural millwork firms. Ben talks about the shift from selling truckloads of commodity lumber to filling precise, high-dollar orders for coastal homes and custom molding work, and how COVID unexpectedly rewarded the company's ability to source, produce, and deliver when competitors couldn't. Ben also shares two of the best marketing stories you'll hear on this podcast. First, how he got Holt & Bugbee Company featured on This Old House by donating a white oak floor during their 200th anniversary year. And second, how a chance sighting of a century-old ghost sign on a Boston building during a duck boat tour led to a nine-month restoration project that landed coverage from WBZ, the Boston Globe, and local NPR. Both stories are masterclasses in creative, relationship-driven marketing in an industry where traditional advertising doesn't always apply. Jennifer and Ben also dig into the state of the hardwood industry, from the challenge of competing against synthetic flooring to why the next generation of consumers may actually swing the pendulum back toward authentic, sustainable, locally sourced wood products. Ben closes with advice for anyone born into a family business: get experience somewhere else first, then come back stronger. Chapters 00:00 Meet Ben Pierce and the 201-Year History of Holt & Bugbee Company 04:09 Surviving the 2008 Recession and Pivoting to Premium Lumber 08:11 Selling Strategy: High-End Markets and Custom Millwork 15:33 Marketing a 200-Year-Old Brand in a Modern World 20:55 Getting Featured on This Old House 24:48 The Ghost Sign: A Century-Old Discovery Turned Marketing Gold 29:49 The Future of Hardwood: Authenticity, Sustainability, and the Next Generation 35:37 Advice for the Next Generation in Family Business The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at: Instagram: https://www.instagram.com/sawmillsnearme/ Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Ben at: https://www.holtandbugbee.com/ https://www.instagram.com/holtandbugbee/ https://www.facebook.com/holtandbugbee/
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We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast. Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits.
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