The AI Trust Economy Is Here. Nobody Is Ready. (540)

Sign up for Robert Rose's exclusive July event here. https://www.seventhbear.com/bearing-table-july/ This week, Joe and Robert dig into what happens when marketing, publishing, and customer data all collide with AI. First, the guys break down McKinsey's vision for the future of marketing, where brands must move from campaigns to continuous growth systems and become trusted by both people and machines. Then, they look at a provocative publishing essay arguing that AI-created, ad-supported content may overwhelm much of the media business. If content becomes cheap and endless, what is still worth paying for? The conversation then turns to HubSpot, which reversed a planned customer data enrichment change after backlash from users. Full disclosure: HubSpot is a sponsor of This Old Marketing. But the story is bigger than one company. It raises the question every platform will face in the AI era: when does better data become a trust problem? In Marketing Winners and Losers, Joe gives his loser to Meta for rolling out another AI feature that feels like it asked for forgiveness before permission. Robert's winner is bookstores, because in a digital world full of synthetic content, physical discovery and trusted human curation suddenly feel more valuable. In Rants and Raves, Joe comments on Pangram's research about AI-generated content filling social feeds, especially LinkedIn. Robert raves about new Ramp research suggesting that companies investing heavily in AI are hiring more, not less, pushing back against the idea that AI automatically means fewer jobs. Subscribe and Follow: Follow Joe Pulizzi and Robert Rose on LinkedIn for insights, hot takes, and weekly updates from the world of content and marketing.  ------- This week's sponsor: Did you know that most businesses only use 20% of their data? That's like reading a book with most of the pages torn out. Point is, you miss a lot. Unless you use HubSpot. <span style= "font-size: 11pt; font-family: 'Lexend Deca',sans-serif; color: #000000; background-color: transparent; font-weight: 300; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white