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Under the Influence with Jo Piazza: Daily Summaries Delivered
by Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
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- Yesterday44 min
Royals Were the Original Reality Television Stars
Before there were influencers, there were royals. For centuries, the British royal family has provided the world with fashion trends, family feuds, public scandals, doomed romances, and enough gossip to fuel generations of headlines. Long before social media, people were obsessing over what royals wore, who they married, and what happened behind palace walls. Bestselling author Melanie Benjamin joins us to talk about her new novel, The Windsor Affair, which revisits one of the most consequential scandals in modern history: King Edward VIII's decision to give up the throne for Wallis Simpson. Together we unpack why we're still fascinated by the royals, how the monarchy became the blueprint for celebrity culture, and what really happened between Wallis Simpson and the future Queen Mother, Elizabeth Bowes-Lyon. They also dig into the parallels between Wallis and Meghan Markle, the media's obsession with pitting women against one another, and why history keeps recycling the same female archetypes. Get The Windsor Affair here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- 3 days ago43 min
What Killed the Girl Power Movement?
The greatest scam of the last 20 years is that women were told if we just worked harder, leaned in more, woke up at 5:00 AM, negotiated better, practiced enough gratitude, optimized ourselves hard enough, and girlbossed with enough intensity, equality and equity would finally be ours. That didn't happen, did it? This week we're talking about why the entire promise of girl power failed so many women. Not because our ambition was wrong or dangerous, and not because women did anything wrong or dangerous or because we failed, but because the systems around us just never actually changed to support us. Order The Ambition Penalty here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- 1 weeks ago38 min
MAHA Moms, the Influencer Election and What the Hell Will Happen With Midterms With Emily Amick
There’s a reason so many people are tuning out politics right now. Every day feels like another terrible headline, another scandal too big to process, another moment where you wonder whether we live inside The Onion. But while everyone is overwhelmed and exhausted, the right has built one of the most sophisticated media ecosystems in modern history. Emily Amick returns to the podcast to talk about Trump’s new loyalty settlement fund, the influencer-to-political operative pipeline, why “independent” MAGA creators are shaping public opinion more effectively than traditional media, and whether the MAHA moms are gonna jump ship. Buy Emily's book Democracy in Retrograde here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- 1 weeks ago35 min
The Burnout Beneath Ambition
Why does success still feel so empty for so many women? Executive coach Brooke Taylor says the answer is something she calls “the success wound”: the pain that comes from tying our self-worth to achievement, productivity, perfection, and external validation. In this episode, we unpack why so many high-achieving women are burned out, anxious, over-functioning, and terrified they’re never doing enough. We get into Google hustle culture to addiction, motherhood, ambition, burnout, and the panic spiral that starts with one weird email from your boss. We also talk about the deeper cultural forces shaping women’s relationship to work, why so many women are rethinking ambition in midlife, and how we raise daughters who know they are worthy even when they fail. Order The Success Wound here. Follow Brooke here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- 2 weeks ago47 min
We Need to Talk About Spencer Pratt
Years ago, Spencer Pratt was dismissed as a fame-hungry reality TV idiot with frosted facial hair and a crystal obsession. But looking back? He may have understood modern media better than almost anyone else on television. Now he’s running for mayor of Los Angeles. Jo digs into the strange pipeline from reality TV to political power, why audiences are drawn to “outsider” candidates they already feel connected to, and how the attention economy changed politics forever. Because as ridiculous as Spencer Pratt for mayor sounds, it also feels deeply, painfully American. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- 2 weeks ago48 min
What to Read After Yesteryear and the History of Tradwives
If you loved Yesteryear — or absolutely hated it — a lot of you have been asking the same question: what should I read next? This week on Under the Influence, we’re diving into the ultimate post-Yesteryear reading list, from influencer thrillers and feminist rage novels to nonfiction deep dives into tradwives, Christian patriarchy, mommy influencers, and the very real cost of turning domesticity into content. We’re talking The Stepford Wives, A Well-Trained Wife, Like, Follow, Subscribe, Such a Bad Influence, The Mad Wife, and why Little House on the Prairie still has a chokehold on all of us. And because so many listeners are newly entering the tradwife discourse, we’re also resurfacing an older episode from the archives that you might have missed: a fascinating conversation with journalist Clara Bingham about the real history behind the tradwife fantasy. Together, we unpack the myth of the happy 1950s housewife, the backlash against feminism, Phyllis Schlafly’s political machine, and why so much of today’s influencer culture is recycling old propaganda in aesthetically pleasing beige linen packaging. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- 3 weeks ago38 min
Pregnancy in the Age of Social Media
Social media has changed pregnancy in a big way. Between picture-perfect bumps, “effortless” births and endless advice, it’s easy to feel like you’re not measuring up. But it’s also made space for more honest and authentic conversations—the parts of pregnancy that aren’t camera-ready. In this episode, we talk with journalist Fortesa Latifi, author of Like, Follow, Subscribe, and Ayla Woodruff, an influencer and mom with millions of followers, about the realities of sharing your pregnancy and motherhood online, from deciding what to share to curating your feed to protect your mental health. Featuring Ayla Woodruff and Fortesa Latifi. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- 3 weeks ago40 min
Why Does the World Hate Ambitious Women?
There's a very specific kind of rage that comes from realizing that the rules were rigged against you the entire time. As women, we were told that we could have ambition, careers, power, money, independence, all of the things, that we could have it all, but only if we managed to pursue all of it while we also remained endlessly agreeable, attractive, maternal, selfless, accommodating, emotionally available, and completely non-threatening to men. Even if we checked all the boxes, we still weren't gonna get all the things. Today we're chatting about the new book, The Ambition Penalty, with Stephanie O'Connell. Buckle up, this one is a wild ride. Order The Ambition Penalty here. Join our newsletter community here. ORDER The Parisian Heist here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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About Under the Influence with Jo Piazza
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
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