366: Stop Writing for Your Organization. Write for Your Donor. (Tom Ahern)

366: Stop Writing for Your Organization. Write for Your Donor. (Tom Ahern) Episode Summary Most nonprofit communications are, in Tom Ahern’s blunt assessment, built to fail. Not because the work isn’t worthy, but because organizations keep writing about themselves when they should be writing for the donor. In episode #366, Patton sits down with Tom Ahern, founder of Ahern Communications, Inc. and one of the most influential voices in fundraising copywriting, to unpack why so many appeals, n...