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App Marketing by App Masters: Daily Summaries Delivered
by Steve Young
Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago11 min
This Breathing App Sold to Peloton for $2M
Get 50% off ScreenDesign:https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a $2M+ acquisition?In this video, Steve P. Young breaks down how Breathwrk, a niche breathing-exercises app, was acquired by Peloton for $2.2 million, and why app founders shouldn’t be afraid to start small and focused.We’ll look at how Breathwrk built its product around a specific use case, ranked for keywords like “breath work” and “breathing exercises,” and used engaging onboarding, animations, personalization, and a paywall to turn users into customers.Steve also compares the app before and after the Peloton acquisition to show what changed, what stayed the same, and what founders can learn from the journey.You’ll discover:✅ How a niche breathing app turned into a $2M+ acquisition✅ Why going niche can be a powerful app growth strategy✅ How animations and interactive onboarding can improve the user experience✅ How personalization can drive engagement during onboarding✅ Why founders should consider a “bottoms-up” strategy instead of starting too broad✅ How a niche app can eventually expand into larger wellness categoriesGet 50% off ScreenDesign:https://screensdesign.com/?ref=appmasters🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtu.be/aI0lufLXbKg*********************************************SPONSORSMobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days: • AI funnel generation and a drag-and-drop quiz builder • 100+ payment integrations • Trends to see what's winning in your category, plus AI creative generation to turn it into ads • Built-in analytics and A/B testing • Growth services if you'd rather the team build and run your funnels for youCreate your web2app funnel for free at:https://web2wave.com/*********************************************The app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
- 6 days ago1h 2m
AI and Growth in Regulated Markets
What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and is now co-founder and CEO of SurpassMD, a metabolic health company. He joins Steve Young to discuss how to build effective performance marketing in regulated industries, drawing on five years in fintech and his current experience in healthcare.They'll get practical about campaign strategy, privacy-conscious measurement, segmentation, and retention. They'll also explore why the outcome that matters in healthcare goes beyond a click or checkout to the quality of the care and support that follows.You Will Discover:✅ How restrictions change a growth strategy and the signals a team can use.✅ How to build useful feedback loops when standard targeting options are limited.✅ How healthcare adds claims, privacy, and care handoffs to the acquisition funnel.✅ How segmentation and retention can improve relevance without undermining trust.✅ What fintech and healthcare teach us about sustainable growth in regulated markets.Learn More:SurpassMD: www.surpassmd.comVivek Girotra: https://www.linkedin.com/in/vivekgirotra/🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtube.com/live/gup5jTQXic0*********************************************SPONSORSMobile apps grow subscription revenue with web2app funnels, but building them in-house takes months. web2wave gives you an all-in-one no-code platform to launch in days: • AI funnel generation and a drag-and-drop quiz builder • 100+ payment integrations • Trends to see what's winning in your category, plus AI creative generation to turn it into ads • Built-in analytics and A/B testing • Growth services if you'd rather the team build and run your funnels for youCreate your web2app funnel for free at:https://web2wave.com/*********************************************The app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
- 1 weeks ago16 min
How to Increase Organic Downloads Without Changing Keywords
Check out AppScreens:https://appscreens.com/?via=amCan you increase organic app downloads without changing your ASO keywords? Yes, and in this video, Steve P. Young breaks down an ASO case study that achieved a 61% increase in downloads by optimizing and A/B testing App Store screenshots.Your keywords are only one part of App Store Optimization. Your screenshots, app icon, screenshot order, messaging, visual design, and product page experience can have a major impact on conversion.In this video, Steve shares real examples of screenshot A/B tests, including tests that delivered 13.8%, 30%, 45%, and 61% increases in downloads.You'll learn how to identify what to test, how to structure your experiments, and how to use AppScreens to create and test different App Store screenshot variations through Product Page Optimization (PPO).You will discover:✅ Why App Store screenshots are critical for ASO✅ How screenshots can increase organic downloads without changing keywords✅ Real A/B testing examples with significant download increases✅ How to run Product Page Optimization tests in App Store Connect✅ How AppScreens makes screenshot testing faster and easierIf you're serious about improving your App Store conversion rate, don't just optimize your keywords; test what happens after someone finds your app.Check out AppScreens using the link below and start experimenting with your App Store screenshots:https://appscreens.com/?via=amOLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost:https://splitmetrics.com/customers/olbg-ios-screenshots-optimization/🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtu.be/4RpS1BMJEaw*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
- 1 weeks ago1h 1m
Cal AI’s Co-Founder Shares His App Growth Secrets
How do you go from $9 in your bank account to building and selling a company in just 15 months?In this episode, Jake Castillo, co-founder of Cal AI, breaks down how they built and scaled one of the fastest-growing calorie-tracking apps using speed, influencer marketing, UGC, and relentless execution.Instead of relying primarily on paid ads, Cal AI built a massive distribution engine around 300+ influencers, 20+ TikTok accounts, and a high-volume content strategy, eventually leading to the company being acquired by MyFitnessPal.Jake shares what actually worked, including why giving creators more creative freedom can produce better-performing content, how to scale content across multiple accounts, and how Cal AI used App Store optimization to stand out in a crowded category.If you're building a consumer app, startup, or brand, or trying to figure out how to make influencer marketing actually work—this episode is packed with practical growth lessons you can apply.You will discover:✅ How Cal AI scaled with 300+ influencers✅ Why speed is becoming a major competitive advantage in the AI era✅ How Cal AI used 20+ TikTok accounts to expand distribution✅ Why letting creators control the content can outperform heavily scripted campaigns✅ How to build a high-volume UGC engine without relying entirely on paid ads✅ The App Store growth strategy that helped Cal AI stand out✅ What Jake learned from taking Cal AI from $9 to acquisition in 15 monthsLearn More:Notes from the operator behind Cal AI:https://operatorsnotebook.beehiiv.com/ 🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtube.com/live/_uEoWEQV5O0*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
- 2 weeks ago8 min
The Viral App Idea Framework That Got Her 1M Users
Join the App Founders Community:https://appfounders.co/Nicole Cheung took her first app to 1 MILLION users in just 6 months, and it wasn't luck.In this video, she breaks down the exact viral app idea framework she uses to find viral app ideas before writing a single line of code.You'll discover:✅ Why "I'd use this app" is the WORST reason to build it✅ How to find an unsaturated niche on TikTok/Instagram (her cooking app example)✅ How to test if a feature will go viral BEFORE you build it, using Figma✅ Why validating in the market beats validating in your head every timeThis is a video from my full conversation with Nicole Cheung, who's scaled multiple apps to over $300K MRR and 300-400M monthly social views, without spending a dollar on paid ads.🎥 Watch the FULL episode here: https://youtube.com/live/SdqUZGJM384?feature=share📘 Grab Nicole's FREE 60-page growth playbook: https://tally.so/r/BzZpA4🐦 Connect with Nicole: https://x.com/madebycol🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtu.be/oUsDFRm3W-s*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
- 2 weeks ago1h 19m
Live App Teardowns: App Growth Optimization
What happens when Steve puts a real app under the microscope?In this episode, Steve did a live app teardown across different app categories, broke down what’s working, what’s not, and where there are opportunities to improve growth and monetization.From ASO and App Store screenshots to onboarding, paywalls, pricing, and conversion, Steve analyzes the key parts of the app experience and shares practical strategies developers can apply to their own apps.You’ll see the same frameworks Steve uses to evaluate apps and identify opportunities to increase downloads, conversions, and revenue.You will discover:✅ ASO opportunities and keyword strategy✅ App Store screenshot improvements✅ Onboarding optimization✅ Paywall and pricing analysis✅ Growth and monetization ideasLearn More:Join the App Founder’s Community:https://appfounders.co/ 🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtube.com/live/FnMoJ2oKZZo*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
- 3 weeks ago9 min
Paywall Strategy: How 2 Paywalls Tripled Trial Starts
Join the App Founders Community:https://appfounders.co/What happens when you show users 2 paywalls instead of 1?In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads.You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe.I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the number of paywall views you should aim for before diminishing returns set in.You’ll learn:✅ Why 2 paywalls can outperform 1✅ How the first and second paywalls were structured✅ Why social proof matters on your paywall✅ How paywall views can impact revenue✅ The 8 paywall views benchmark for diminishing returns✅ How to think about paywall strategy and user psychologyIf you're working on app monetization, subscriptions, onboarding, or paywall optimization, this test is worth understanding.🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtu.be/hs_hZS__hvA*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
- 3 weeks ago1h 6m
How He Built an $800K ARR App Using Simple Strategies
What if you could build and launch an app without spending months worrying about retention, features, or a perfect product?In this episode, we’re joined by Chris Bick, founder of Bickster, who has built and launched 20+ apps, including an app generating $800K ARR by syncing Fitbit data with Apple Health.Chris shares his approach to building profitable apps: start with a simple MVP, launch quickly, learn from real users, and optimize what matters most: onboarding, paywalls, pricing, and distribution.We’ll also discuss how he approaches app ideas, why developers shouldn’t overthink retention too early, and how his experience across multiple apps, including a successful Bible app, has shaped his product and growth philosophy.You will discover :✅ How to validate and launch an app as quickly as possible✅ Why your MVP should be simpler than you think✅ How to approach onboarding and paywall optimization✅ Pricing strategies that can increase app revenue✅ How the Fitbit → Apple Health app reached $800K ARR✅ Lessons from building and launching 20+ appsLearn More:Bickster: https://www.bickster.com/App Store: https://apps.apple.com/us/app/fitbit-to-apple-health-sync/id1134998522LinkedIn: https://www.linkedin.com/in/cbick/🚀 Need help growing your app?App Masters: https://www.appmasters.comYou can also watch this video here: https://youtube.com/live/g8K_Y_zboNA*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. Learn more:https://www.appcharge.com/*********************************************Follow us:YouTube: AppMasters.com/YouTubeInstagram: @App MastersTwitter: @App MastersTikTok: @stevepyoungFacebook: App Masters*********************************************
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