Bloomberg Business of Sports

LeBron's Exit, Tech-Driven Leagues, Rise of Pro Flag Football

July 3, 2026·38 min
Episode Description from the Publisher

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.Mike McCarley, founder and CEO of TMRW Sports, discusses the intersection of sports, media, and technology, detailing how the company is redefining the fan experience with high-tech ventures like the TGL golf league. McCarley talks about what it takes to build a new sports league from the ground up and how elite athlete investment is shaping the future of sports entertainment.This week's show also features:• A full sports roundup chat covering the major ripple effects of a massive week in sports, including the business impact of LeBron James leaving the Lakers, the commercial power of Serena Williams making a highly anticipated return, and a breakdown of the financial and cultural momentum behind the latest US national team win over Bosnia.• Ashley Klam, professional flag football player, discusses the rapid growth and commercialization of the sport ahead of its Olympic debut. She talks about what it means to compete at the professional level and the building blocks required to sustain a viable, long-term pro league for flag football athletes.See omnystudio.com/listener for privacy information.

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