Bloomberg Business of Sports

Spain's Win Caps Big World Cup for Media; Seattle Sounders CMO Ro Vega

July 24, 2026·38 min
Episode Description from the Publisher

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports.Spain’s defeat of Argentina in the 2026 FIFA World Cup final scored a record US TV audience of more than 62 million viewers, including 38.9 million fans for Fox Corp.’s English-language broadcast, according to Nielsen ratings.The global soccer championship, played July 19 in New Jersey, was featured on Fox’s broadcast channel and Fox One streaming platform. Fox held the English-language rights to the tournament in the US, while Comcast Corp.’s Telemundo channel and Peacock streaming platform aired the Spanish-language broadcast, which had 23.9 million viewers.This week's show features: Ro Vega, Chief Marketing Officer, Seattle Sounders FC & Seattle Reign FC Hannah Miller, Bloomberg News media reporter Miguel Lorenzo, SVP of Sports Content at NBCUniversal Telemundo Enterprises See omnystudio.com/listener for privacy information.

Podzilla Summary coming soon

Sign up to get notified when the full AI-powered summary is ready.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Get summaries like this every morning.

Free AI-powered recaps of Bloomberg Business of Sports and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.