Bloomberg Business of Sports

US Loses in World Cup Match Marred by Controversy; KC2026 CEO Pam Kramer

July 10, 2026·37 min
Episode Description from the Publisher

Join hosts Michael Barr, Vanessa Perdomo and Randall Williams for a look at some of the latest headlines and stories in the business of sports. Team USA’s run in the World Cup came to an end on Monday as it failed to make the quarterfinals, while outrage over FIFA’s decision to allow striker Folarin Balogun to play continued to simmer. Belgium pounced early with a goal about nine minutes into the match in Seattle. The US tied it later in the first half, but Belgium quickly grabbed the lead back for good to win 4-1 and will face Spain in the next round. A total of 42 million viewers watched the men’s USA-Belgium World Cup match on US media outlets, setting records for the sport. About 30 million people tuned in to Monday night’s game on Fox Corp. channels, making it the most watched soccer telecast in US history, according to the network. This week's show features: Pam Kramer, CEO of KC2026 World Cup host committee on building Kansas City into a soccer hub Mike McCabe, Esports Foundation deputy CEO and chief operating officer on the future of esports See omnystudio.com/listener for privacy information.

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