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Creator Science with Jay Clouse: Daily Summaries Delivered
by Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout. Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth. It's growth for creators, down to a science.
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- 3 days ago50 min
#307: Richard van der Blom — The state of LinkedIn in 2026 (based on data from 1.3 million posts)
Richard van der Blom published his first LinkedIn algorithm report years ago as a curiosity project. This year, he and his team analyzed 1.3 million posts from 50,000 creators — and the headline number is hard to ignore: reach is down 60% for active creators over the last two years. Even harder to stomach: 80% of the comments Richard receives in the first five minutes of any post are written by AI. Richard is the author of the annual LinkedIn Algorithm Insights report — the most data-backed independent study of the platform I've found. He's also been targeted by LinkedIn's legal team, banned from the platform, and watched the third-party tools he relied on get shut down one by one. He keeps publishing anyway. In this episode, we talk about: Why reach is down 60% for active creators — and why LinkedIn says that's intentional What "topic fingerprinting" is and how to use it to re-teach the algorithm who you are How your comments now shape your interest graph, not just your human visibility Why LinkedIn newsletters are outperforming regular posts on reach, engagement, and conversion By the end of this episode, you will understand exactly what changed in the LinkedIn algorithm, why the old playbook is working against you, and the specific moves to make in 2026. 2026 LinkedIn Algorithm Insights Report Richard van der Blom on LinkedIn Full transcript and show notes *** TIMESTAMPS Introduction Richard's one-word description of LinkedIn in 2026: "turbulent" The shift from relationship graph to interest-based graph — the biggest change in 10 years Topic fingerprinting: how to re-teach the algorithm who you are Why commenting on the wrong posts actively hurts your reach Richard's 25-30 minute daily commenting system, broken down The free bookmark search trick for building curated feeds Newsletters vs. standalone articles — the numbers are not close LinkedIn newsletter analytics: click-by-link tracking is now live Optimal posting frequency: down from 5-6x to 2-4x per week Why text-only posts require exceptional copywriting to work What the top LinkedIn creators know that everyone else misses Richard's prediction: LinkedIn is at a crossroads *** RECOMMENDED NEXT EPISODE #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn. *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ (creator operating system) Join The Lab (private membership community) Get a Personalized Offer *** CONNECT Connect on Twitter Connect on Instagram Connect on LinkedIn Subscribe on YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
- 1 weeks ago1h 10m
#306: What 16 Years Behind YouTube's Biggest Channels Taught Josh Mattingly About Hiring And The Current State of YouTube
Josh is the founder of Upright Media, an operating partner for content creators handling operations, consulting, recruiting, and post-production. His clients include some of YouTube's biggest channels — Erak, Smosh, Emma Chamberlain, Dude Perfect, Matthew Beam, and Chris Williamson. He runs 11 full-time staff and about 40 contractors worldwide. He describes himself as a creator without a channel. This conversation also took a turn into what YouTube actually rewards right now, why "companionship content" is quietly eating the internet, and the concept of the "shitty flow state" — that experience where you put down your phone 35 minutes after opening Instagram and can't name a single thing you saw. Upright Media Brad Stulberg — The Way of Excellence Monday.com (project management tool Josh uses) Topper Guild (YouTube channel) Speeed (James Pumphrey + Jesse Wood) Full transcript and show notes *** TIMESTAMPS Josh's opening: don't lose sight of the big goals that motivate your team Who Josh Mattingly is and what Upright Media does Excitement vs. panic — how much of working 80 hours a week is actually anxiety Why most creators hire from panic — and how Josh reframes it around a goal Build the team around what you're doing well, not where you think you're going The positioning exercise: what is your channel, actually — and why it drives every hire Speeed channel case study: lean team, clear mission, "GQ for this generation" What YouTube is biased toward right now: real connection over spectacle The content spectrum: entertainment → education → companionship content The "shitty flow state" — why most of what we consume doesn't satisfy Hiring mistake: moving too fast — interview 10 more after you find "the one" Building a hiring committee as a solopreneur using peers and friends *** RECOMMENDED NEXT EPISODE #175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring. *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ 🧪 Join The Lab 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
- 2 weeks ago35 min
#305: Big 3: Three Wins, Three Concerns, and Three Experiments for May
Every month inside the Lab, I do a full retrospective: wins, concerns, experiments, with all the numbers on the table. I've never felt comfortable putting the whole thing out publicly, but I do think the practice itself is worth sharing. So this episode is my lightweight version: three big wins from April, three things I'm genuinely worried about heading into May, and three experiments I'm kicking off. I'm also testing a new name for this format: the Big Three. April was, by most measures, a really good month. A baby boy on the way, the biggest partnership deal I've ever signed, and a speaking slot at Press Publish LA. But sitting alongside all of that is a real anxiety: I'm watching my audience pull back, sales slowing, people tightening up. And I'm rebuilding a lot of the business simultaneously, too. This episode is me thinking out loud about all of it. The Lab — Creator Science membership community Circle — community platform powering the Lab Press Publish LA — Colin & Samir's creator event, late May Build a Beloved Membership — Jay's membership course (cohort coming July) Full transcript and show notes *** TIMESTAMPS Introducing the lightweight retro format ("the Big Three") Win #1: Baby boy on the way — and what it means for the next six months Win #2: Biggest partnership deal ever — Circle for the rest of the year Win #3: Speaking at Press Publish LA Concern #1: The oxygen mask moment — slowing sales and audience withdrawal "Give where it hurts" — the counter-intuitive move in uncertain times Concern #2: Rebuilding the business from the ground up Concern #3: Are we trying to do too much? Experiment #1: Building out the team (Ana, Ritzy, and Tubey in Slack) Experiment #2: The Membership Summit (June 23–26) + cohort in July Experiment #3: A new AI-forward product model, piloting inside the Lab first *** RECOMMENDED NEXT EPISODE #291: 48 Hours With Clawdbot: How I’m Using It and Initial Reactions *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞 Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
- 3 weeks ago20 min
#277: The best and worst income streams for creators (ranked) [Greatest Hits]
I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst. I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments. Full transcript and show notes *** TIMESTAMPS AdSense Sponsorship & Brand Deals Content Memberships Done-For-You Services Royalties 1-to-1 Coaching & Consulting Affiliates User Generated Content (UGC) Group Programs Digital Products Speaking Live Events Community Memberships *** RECOMMENDED NEXT EPISODE → #267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
- May 5, 202652 min
#304: Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years.
Sam Vander Wielen is an attorney turned entrepreneur who built the go-to legal template shop for online businesses. Her flagship product, the Ultimate Bundle, a package of fill-in-the-blank contracts and video trainings, has generated over $8 million in lifetime revenue and now earns close to $2 million per year with essentially one full-time employee. She published her first book with Hachette in April 2025, and she runs everything through a single evergreen webinar funnel that quietly generates six figures a month between launches. I met Sam at Craft and Commerce last year, and when I saw her post about 10,000+ webinar registrants and a $500,000 launch, I knew I had to talk to her. What blew me away wasn't the numbers; it was the simplicity. One product. One funnel. Two launches a year. Relentless customer research. She's the clearest example I've seen of someone who found the main thing and refused to let anything pull her off it. Sam Vander Wielen Sam's Sidebar Newsletter The Ultimate Bundle Book: When I Start My Business, I'll Be Happy (Hachette, 2025) On Your Terms Podcast Sam on Barrett Brooks' podcast (referenced in intro) VideoAsk Growth in Reverse (Chenell Basilio) — referenced interview Full transcript and show notes *** TIMESTAMPS Jay introduces Sam and her $8M+ legal template business What the Ultimate Bundle actually is — and why it hasn't changed much since 2017 The Olive Garden effect: how Sam thinks about community and lifetime customer support The $500K launch breakdown — what went right and why it wasn't an accident Sam's full launch strategy: the teaser period, invite period, and treating registration like concert tickets The on-webinar bonus that drove 128 purchases live — and why a book beat a $100 discount How Sam uses VideoAsk to boost show-up rates and make 11,000 registrants feel personally seen Voice of customer research: quarterly customer calls, AI transcript synthesis, and why Sam still reads the raw transcripts herself Why working less keeps making the business better — and what the 'entrepreneurial gap year' actually means What motivates Sam (honest answer: fear) — and what Jay relates to in that Why AI isn't a threat to Sam's business — and how she reframed the 'doubt language' from Google to Claude *** RECOMMENDED NEXT EPISODE #292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions. *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ 🧪 Join The Lab 🧞 Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
- Apr 28, 202655 min
#303: Riley Brown — The AI Content Creator Who Doesn’t Write With AI
Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks. Since then, he's built an audience of 1.5 million across platforms, raised $9 million to co-found a vibe-coding startup in San Francisco, and developed a content system so systematic that a single viral video gets reposted across seven accounts every week for the rest of the year. In this episode, Riley shares his philosophy for staying on the edge of any niche, why playing beats structure when it comes to content, how he runs a content operation with two overseas editing agencies and a separate thumbnail designer, and the Twitter strategy — posting viral videos across seven accounts — that tripled his company's revenue in two months. He also makes a strong case for educational screen-share YouTube videos as the single biggest content opportunity right now, and explains why using AI to write your scripts is, in his words, "suicide." Riley Brown on X/Twitter Vibecoding Tella — screen recording tool Riley recommends Typefully — Twitter scheduling tool Riley uses Full transcript and show notes *** TIMESTAMPS How Riley's first ChatGPT TikTok got 20 million views First mover advantage: How Riley films his videos Why structure made his content worse Jay's honest moment The case for educational screen-share YouTube videos His content strategy The seven-account Twitter strategy that tripled revenue Gimmicks that actually boost retention Why AI writing your scripts is suicide in the long run The content farm future and how to survive it Platform rankings: where to start today *** RECOMMENDED NEXT EPISODE #183: Thomas Frank – How to build a successful tutorial channel. #288: He gained 190K Instagram followers in 508 days…but wouldn’t do it again | Yoni Smolyar *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
- Apr 21, 20261h 7m
#302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier
This episode is a little different. Michael Bungay Stanier, author of The Coaching Habit, with over a million copies sold, reached out and offered to do something I didn't expect: a live coaching session, recorded, here on the podcast. The topic: my delegation issue. Not the tactics (I know the tactics). Something deeper has its foot on the brake. What unfolded was one of the most honest, vulnerable conversations I've had on this show. Michael walked me through the Immunity to Change framework, where we uncovered that I'm getting more out of the status quo than I realize. There are commitments I have to the way things are right now that I haven't even named. We named them. And then we ran small experiments to test whether the things I'm most afraid of would actually come true. The Coaching Habit (10th Anniversary Edition) MBS Works (Michael Bungay Stanier) Box of Crayons Immunity to Change (Kegan & Lahey) Full transcript and show notes *** TIMESTAMPS The inner monologue: lack of courage Introducing Michael Bungay Stanier — and why this episode is different Michael's outreach: 'Your delegation issue is probably hard change, not easy change' The setup: Jay's wife is the only other 'full time employee' Easy change vs. hard change — and why more tactics won't solve hard change Defining the real challenge: more time on the business, not in it The embarrassing list: all the things Jay is doing (and not doing) contrary to his goal Flipping the script: what would you be worried about if you actually delegated? Competing commitments — the foot on the brake even while pumping the accelerator 'I'm committed to not let anybody else work in the business' The apocalypse: what if it all goes wrong? The deepest fear, named Reframe: it's not a lack of courage, it's a protective system Small experiments to test the fears, not just grit through them Experiment #1: Give Izzy more autonomy and outcome ownership Experiment #2: Lead sponsorship conversations, test revenue potential Experiment #3: Protect morning time for on-the-business thinking 'How fascinating' — shifting physical state to get out of anxiety The insight: running toward something vs. running away from something *** RECOMMENDED NEXT EPISODE → #82: Michael Bungay Stanier – How to Begin Setting a Worthy Goal *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 → Creator Science Newsletter 🚀 → Get CreatorHQ 🧪 → Join The Lab 🧞♂️ → Get a Personalized Offer *** CONNECT 🐦 → Connect on Twitter 📸 → Connect on Instagram 💼 → Connect on LinkedIn 📹 → Subscribe on YouTube *** SPONSORS 💼 → View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
- Apr 14, 20261h 0m
#301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal
Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this conversation, Nir shares the science behind his new NYT bestseller Beyond Belief, and the framework that explains why knowing what to do is never enough. We go deep on the Motivation Triangle (behavior + benefit + belief), the difference between limiting and liberating beliefs, and why positive thinking and visualization can actually make your goals harder to reach. Nir walks through the turnaround process live—we use my own imposter syndrome as the test case—and you'll hear him demonstrate, in real time, how quickly a belief that feels like a fact can dissolve when you examine it. If belief is the hidden ceiling on your performance as a creator, this episode is the blueprint for raising it. Beyond Belief by Nir Eyal Nir's website — nirandfar.com Full transcript *** TIMESTAMPS The Motivation Triangle Why information is a solved problem Beliefs vs. facts vs. faith Limiting beliefs vs. liberating beliefs The #1 reason people don't achieve goals Why the brain hates changing its mind Inquiry-Based Stress Reduction The turnaround: collecting a portfolio of perspectives Talking to Yourself In the Third Person The Circle of False Promise What athletes actually visualize 'Imposter syndrome' is not a real diagnosis Your labels become your limits *** RECOMMENDED NEXT EPISODE → #300: I Spent Three Days With A Dozen New York Times Bestselling Authors → #171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ Join The Lab Get a Personalized Offer *** CONNECT Twitter Instagram LinkedIn YouTube *** SPONSORS View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
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About Creator Science with Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout. Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth. It's growth for creators, down to a science.
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