SPECIAL GUEST!! Carina Bauer 📵 Your Next Event Needs LESS AI | Ep. 568

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤDownload IMEX's free report, Why Design Matters: https://imexevents.com/why-design-mattersㅤJoin Jay at IMEX America this October in Las Vegas: https://america.imexevents.com/ㅤCarina Bauer thinks the next luxury is disconnection: a room full of real people, nobody glued to a screen. The CEO of the group behind the world's biggest meetings industry trade show tells Jay Schwedelson that design is really about intention, not aesthetics. She also shares a sharp way to get leadership to see your next event as strategy instead of just another cost.ㅤBest Moments:(02:16) Why design is the invisible force that shapes what people feel, trust, and remember(03:50) In-person events may be the only medium people can fully trust right now(05:55) Where AI belongs at an event and where it needs to stay out of the way(10:17) How to pitch an event to the C-suite so it reads as strategy, not cost(12:19) Why live human connection is becoming the new luxury(16:33) Disconnection is the next luxury too, and hotels with no Wi-Fi are already proving it