Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL GUEST!! 🍿 The AD You Can't SCROLL Past - CEO Screenvision Media Geoff Schiller | Ep. 571

October 2, 2026·19 min
Episode Description from the Publisher

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤConnect with Geoff Schiller on LinkedIn and check out Screenvision Media to see how cinema advertising works for brands of any size, from big consumer brands to small businesses and nonprofits.ㅤNobody scrolls past an ad on a 40-foot screen, and that might make cinema the most overlooked channel in marketing right now. Jay Schwedelson gets the inside story from Geoff Schiller, CEO of Screenvision Media, on the ads you watch while you're still working through your popcorn. The theaters are packed with Gen Z, the targeting goes deeper than you'd expect, and the price of entry is lower than you'd guess.ㅤBest Moments:(01:59) How a 28-minute pre-show, lobby screens and even parking lots turn a theater into a surround sound marketing platform(03:34) No bots, 100% viewability and zero skip buttons make cinema the anti-digital ad channel(07:59) Why Gen Z campaigns go straight to horror movies, and one brand that only wanted paranormal(09:30) How cinema proves ROI, starting with 91% of the audience in their seats before the lights go down(11:44) Dunesday lands just below the Super Bowl for Gen Z reach, on the last shopping Saturday before Christmas(13:40) A local pizza shop can run a $1,000 campaign on the same screen as Avengers: Doomsday

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