What’s Up THIS WEEK?! 🔵 NEW LinkedIn Changes! Instagram BIG Shift! EMAIL Tactic Surging!🔵| Ep. 570

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤLinkedIn is about to flood your notifications with something that looks like a connection request but isn't, and how you respond affects your own profile too. Jay Schwedelson also makes the case that the B2B audience you're chasing is hanging out in places most marketers still write off as "just consumer." There's also a punctuation mark making a comeback, plus a strong opinion about the best show on television.ㅤBest Moments:(00:33) LinkedIn's new peer verification prompts are coming, and saying yes puts your name on their profile(01:40) Verified LinkedIn members are getting 50% more post engagement and 90% more profile views(02:45) The three dots are back, and subject lines ending in an ellipsis are seeing an 18% higher open rate(04:11) 85% of B2B buyers consume business content on personal social channels like Instagram(04:45) Instagram beat LinkedIn on B2B cost per lead, $138 vs. $202(06:13) Why The Great British Baking Show is the best thing on TV, and what Nigella Lawson brings to the judges' table