How I AI

How the founder of Morning Brew built a Claude content machine that never runs out of ideas and never sounds like slop | Alex Lieberman

July 20, 2026·42 min·5-min readconversationaltechnology
Podzilla Summary (5 min)
TLDR
Alex Lieberman, co-founder of 10x, shares how he built an AI-native 'content machine' to scale high-quality content creation while avoiding 'AI slop.' The system leverages AI as a co-pilot across idea generation, research, drafting, and repurposing, but keeps human insight at the core thr

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Guest

A

Alex Lieberman

conversational on How I AI

Mentions

Books, people, and resources mentioned in this episode.

People

Alex LiebermanClaire VoDavid PerellShaan PuriMorgan Housel

Companies

10X

Products & Tools

FirecrawlCustomer IOWhisperflow

Topics

Artificial IntelligenceContent MarketingEntrepreneurshipFuture Of WorkProductivitySoftware EngineeringStartups

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