Masters of Scale

Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner

September 29, 2026·27 min·5-min readinterviewbusiness
Podzilla Summary (5 min)
TLDR
Hershey CEO Kirk Tanner discusses how the 132-year-old candy giant is staying culturally relevant and competitive by embracing AI-driven sales tools, innovating within its core brands, and navigating shifts in consumer behavior — including the impact of GLP-1 drugs — while balancing long-

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Guest

K

Kirk Tanner

interview on Masters of Scale

Mentions

Books, people, and resources mentioned in this episode.

People

Kirk TannerBob SafianMilton Hershey

Companies

The Hershey CompanyPepsiCoMilton Hershey School

Products & Tools

Reese's OreoHershey Creme BarAI

Topics

Business NewsCorporate StrategyEntrepreneurshipFuture Of WorkLeadershipMarketingScalingStartups

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