How Poppi’s founders built a new soda brand worth $2 billion
Allison and Stephen Ellsworth transformed a personal health journey into Poppy, a healthier soda brand that Pepsi acquired for $1.95 billion, by combining relentless grit, digital-first marketing, and strategic partnerships—most notably with Rohan Oza from Shark Tank. Their story undersco
Sign up to read the full summary
Free AI-powered recaps of every episode, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.
Guest
Allison Ellsworth
interview on Masters of Scale
Mentions
Books, people, and resources mentioned in this episode.
People
Companies
Products & Tools
Topics
Listen to This Episode
More from Masters of Scale
Rohan Oza: The playbook for building billion-dollar consumer brands
Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner
Always be the challenger
How to beef up your business, with ButcherBox CEO Mike Salguero
Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition
Know which rules to break, with MTV co-founder Tom Freston
Related episodes
From other shows on similar topics.
I built a $2,000,000,000 business on vibes
My First Million
The Billion-Dollar Energy Drink No One Saw Coming | Ep. 446 with Scott Frohman Founder and CEO of Odyssey Functional Energy
Founder's Story
Allison Ellsworth Sold Poppi for $2 Billion. Here's What Happened Next.
Money Rehab with Nicole Lapin
Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean
Right About Now - Legendary Business Advice
How to Make Customers Instantly Trust You & Your Product - Jeff Byers
Proven Podcast
Bullish on Bagels? Figuring Out Food Fads
We Fixed It, You're Welcome
Get summaries like this every morning.
Free AI-powered recaps of Masters of Scale and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.