Masters of Scale

How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith

September 24, 2026·37 min·5-min readconversationalsports
Podzilla Summary (5 min)
TLDR
Jess Smith, president of the Golden State Valkyries, discusses the explosive growth of the WNBA and her role in building the league’s newest franchise from the ground up. With a $50 million expansion fee ballooning to a $1 billion valuation in just two and a half years, Smith attributes t

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Guest

J

Jess Smith

conversational on Masters of Scale

Mentions

Books, people, and resources mentioned in this episode.

People

Jess SmithJeff BermanJamie Batmer

Companies

Golden State ValkyriesAngel City FCNikeSephoraJPMorgan ChaseKaiser PermanenteCora

Topics

BrandingBusiness ModelsEntrepreneurshipFuture Of WorkLeadershipStartups

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