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Online Marketing Podcast: Daily Summaries Delivered
by Paul Pruitt
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.
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- Today4 min
Nugget: Focus on Building the Right Audience
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundation.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt
- Yesterday3 min
Nugget: How to Work Less and Earn More
This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your businessMemberships are a win-win!Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt
- 2 days ago3 min
How Memberships Support Both You and Your Audience
This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your businessMemberships are a win-win!Find the full show notes here: https://onlinemarketingpodcast.com/how-memberships-support-both-you-and-your-audienceResources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt
- 3 days ago3 min
Nugget: Build at Your Own Pace
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.Resources:Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt
- 4 days ago10 min
How to Create Messaging Your Audience Connects With
As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right?Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list.And then they get a list of people that aren’t really that interested in their main product/service offering.In this episode, we are discussing how to create a quality list with the right people by basing your list building on what you actually are going to offer them later on.And remember when you’re building your list, you don't necessarily have to build a list with a lot of people on it. You just need a quality list of the right people!Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-messaging-your-audience-connects-with/Resources:Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers!Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt
- 5 days ago4 min
Mastermind Series: How to Attract More People to Your Challenge
In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt
- 6 days ago3 min
Nugget: Give Yourself Enough Time to Launch Successfully
As experts, we live with whatever our service is every day.It's nearly a hundred percent of what we're thinking about for our business.But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.So what we need to do is create a runway of awareness.We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so that we can create the connection ahead of time and can guide people into that buying decision.In order to do that, we need to have a runway.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt
- 1 weeks ago4 min
Nugget: Attract Clients Who Are the Right Fit
What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.Resources:Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt
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About Online Marketing Podcast
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers. You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world! Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!) Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.
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