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Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers: Daily Summaries Delivered
by Jeff Sieh
Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago53 min
Stop Asking AI Questions. Start Giving It Jobs
What if the biggest mistake creators are making with AI isn’t using the wrong tool… it’s using the right tool the wrong way?----------------------In this episode, Mike Allton, host of The AI Hat Podcast and one of the leading voices in practical AI for business, explains why most creators and solopreneurs are leaving the majority of AI’s value on the table. Instead of treating AI like a smarter search engine, Mike argues that we should be building specialized assistants that handle repeatable work, save time, and act more like members of our team. Mike shares the mindset shift that changed his own business, from asking AI questions to creating an AI Chief of Staff that understands his goals, workload, and priorities. We unpack the friction audit process he teaches organizations, how to identify the tasks that create the most administrative drag, and why every creator should start thinking about AI as a team of digital workers rather than a chatbot. If you’ve been wondering how to move beyond prompts and start building real systems, this episode is packed with practical examples and actionable ideas. Key TakeawaysStop using AI as a search engine and start using it as a specialized assistantRun a friction audit to identify repetitive tasks that waste time each weekBuild AI workers around specific jobs instead of one giant all-purpose chatCreate an AI Chief of Staff that understands your goals, priorities, and bandwidthUse AI to handle podcast preparation, research, meeting prep, and reportingAsk AI to interview you when building a custom assistant or agentStore instructions and knowledge separately so your AI assistants can evolve over timeUse projects, notebooks, and knowledge bases to reduce hallucinations and improve accuracyChoose one AI platform and learn it deeply instead of jumping between toolsPay for your AI tools if you’re using them for business and want access to advanced featuresSave time on administrative work so you can spend more time on creative and strategic workThink of AI as your first hire, not just another piece of softwareResourcesMike Allton: Website | Podcast | LinkedIn | AgorapulseCheck out Mike's Friction Audit TemplateZac Brown: Website | Instagram | Podcast (Now on YouTube!) Mike and I are both speaking at Digital Wichita on June 18-19! (Come say Hi!)----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans
- 3 weeks ago46 min
Storytelling in the AI Age (Why Humans Still Win)
Join us for a thoughtful conversation with Zac Brown, host of The Zac Brown Show, as we unpack what storytelling still means in an AI-driven creator world. Instead of chasing algorithms or trying to post more than everyone else, Zac believes the best creators build worlds and emotional experiences, not just publish content.Zac shares stories from his childhood obsession with VHS tapes, homemade movies, and the creative spark that eventually led him to podcasting and writing his upcoming book, An Accidental Education. He explains how curiosity, play, and paying attention to emotional pacing shaped the way he approaches storytelling today. We also explore one of the biggest creative lessons Zac has carried with him for years: “kill your darlings.” He explains why great editing is really about shaping emotion, knowing what to cut, and resisting the urge to sound like everyone else online. We also unpack where AI fits into that process, how it can support workflows and creative clarity, and why authenticity is still the one thing creators can’t afford to hand over completely.Key Takeaways:What Zac learned from attending his first Social Media Marketing World Why “kill your darlings” is one of the most important editing lessons creators can learn How editing shapes emotion and pacing in storytelling Why creators should stop trying to imitate what’s already working for someone else How AI can support creators without replacing authentic storytelling The importance of curiosity and asking better questions as a creator Why building a “world” matters more than simply publishing content How personal experiences and memories become the foundation of strong storiesLinks, Resources, and RecommendationsZac Brown: Instagram | Podcast | Newsletter Message him to get the link for the first chapter of his upcoming book, An Accidental Education: What I’ve Learned So Far by Zac Brown (releases June 23rd)Disney+ Documentary Series: Light & MagicPaul Gowder: Website | Facebook | Powwows.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionall
- May 6, 202650 min
How to Run 2 Side Hustles When You Already Have a Full-Time Job
Can you really build multiple side hustles while working a full-time corporate job… without completely burning yourself out?This week, we flipped the script and put my usual co-host, Conor Brown, in the guest chair to close out our Side Hustle Secrets series. Conor shares how he built Vacation Kingdoms and grew into a leadership role at Keys to the Castle Travel, all while continuing to work a full-time marketing career. We unpack how his Disney obsession evolved into a real business, the systems and automations that help him juggle multiple roles, and why he believes more creators should stop waiting for permission and start building something of their own. We also get into the mindset shift from employee to solopreneur, how marketers can apply their corporate skills to side hustles, and why consistency matters more than vanity metrics when you’re trying to grow. Key Points:Take what you already know professionally and apply it to your own business Treat side hustles seriously, even if they never become your full-time job Consistency matters more than waiting for perfect content or perfect timing Build systems, templates, and automations early to save time later Marketing funnels matter more than vanity metrics like views or followers You don’t need millions of followers to build a profitable side hustle Teaching others sharpens your own skills and systems No one is coming to “pick you”; you have to create your own opportunities Side hustles work best when they fit into your real life, not an idealized version of itResources:Vacation KingdomsKeys to the Castle Travel----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
- Apr 28, 202651 min
Side Hustle Secrets: How a Doctor Built a Brand Around Disney World
Can a niche be too specific… or is that exactly what makes it work?Stephen Cabebe joins the show to share how focusing on one very specific audience, Disney park travelers dealing with pain and fatigue, helped him build a brand that now includes a book, podcast, course, and coaching program.Stephen shares how a painful Walt Disney World trip sparked the idea for Fit for the Magic, combining his background in physical therapy with his love for Disney to help others enjoy pain-free vacations. What started as a simple blog grew into a full content ecosystem, including a book, podcast, course, and coaching, all built step by step alongside a full-time career.We also get into how he creates content that actually connects, from researching real audience pain points to starting everything with a single podcast outline and repurposing from there. He explains how defining his ideal customer in detail made content easier to create, and how he now uses AI to save time without losing his voice.Finally, Stephen shares the mindset shifts that made it all possible, learning to focus his time in different seasons, building confidence in sales, and taking the step to reduce hours at his day job to grow the business further.----------------------Key TakeawaysFocus on one very specific niche to stand out and make content easier to createStart with one content format, then expand into a blog, book, podcast, etc., over timeDefine your ideal audience in detail so your content speaks to a real personUse real questions and conversations from online communities to guide your contentUse AI to turn your brainstorms into content to save time and stay consistentFocus your time in seasons, prioritizing one major project at a timeDevelop communication and sales skills alongside your expertiseHelpful Links!Stephen Cabebe: Website | Podcast | BookStephen's Free Resources: Free Water Refill Station Map and 10 Mistakes That Lead to a Painful Disney TripThe Unsinkable Conor Brown: Website | TikTok | Podcast----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15CreatorNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and <a
- Apr 16, 202654 min
Side Hustle Secrets: 20 Years of Turning Livestreams Into Cash
What does it really take to turn livestreaming into a long-term, sustainable income?In this episode, Tanya Smith shares what she’s learned from over 20 years of building a side hustle, and how livestreaming became a core part of that. She walks through how she went from avoiding the camera entirely to committing to a year-long live video experiment, and how that decision changed everything for her business.We also get into the systems behind her consistency, including how she structures her workflow, uses frameworks like act, automate, and assign, and now layers in AI to speed things up. Along the way, Tanya breaks down what actually drives revenue, why many creators struggle to monetize, and how shifting your mindset around value and pricing can completely change your results.----------------------Key TakeawaysTreat your side hustle like a real business before it pays like one Tanya didn’t start with revenue in mind, but things shifted when she saw the impact of her work and realized she could package and sell it.Consistency builds momentum, even when it feels like no one is watching Early on, she questioned whether anyone cared, until people reached out when she missed a livestream, proving the audience was there.Systems are what make scaling possible Her workflow is built around three buckets, act, automate, and assign, applied across pre-production, live delivery, and post-content repurposing.Repurposing is where the real leverage happens Creating the content is only part of the job. The value comes from using that content across multiple formats after the live stream ends.You have to assign value before others will When Tanya shifted from giving everything away for free to charging even a small amount, engagement and results improved immediately.Pricing comes from testing, not guessing There’s no perfect formula. You research, experiment, and adjust based on what your audience is willing to pay.Clear boundaries are critical when working a full-time job She separates corporate work and business completely, no overlap, no conflicts, and full transparency with employers.AI amplifies systems, it doesn’t replace them By documenting her processes first, she was able to use AI tools to generate content, structure shows, and repurpose efficiently.Your path has to be your own One of her biggest lessons, don’t try to copy someone else’s blueprint. Build a business that fits your life, your voice, and your goals.Resources & LinksTanya Smith: Streamlikeaboss.tvPaul Gowder: Paulgowder.comPowWows.com: the leading online community for Native American arts and culture, built over more than 25 yearsClaude CoworkWhisper FlowJeremy Vest's Niche KingThe Power of Intention by Dr. Wayne DyerJonathan Mast Social Media Examiners: AI Business Society ----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15<a href="https://socialmedianewslive.com/" rel="noopener
- Apr 11, 202655 min
How to Grow a Side Hustle While Working Full-Time (Without Burning Out)
If you’ve ever tried to build something on the side while working a full-time job, you know how quickly things can get overwhelming.In this episode, Sean “Tater” Roberson, the creator behind But Mostly Disney, shares how he’s been able to grow his brand while still balancing a full-time career. We get into how he works within the limits of his schedule, how he approaches creating content consistently, and most importantly, about managing expectations. He shares his take on what growth really looks like when you’re not doing this full-time, and how to keep showing up even when progress feels slow. This is a practical look at building something sustainable without burning yourself out trying to do too much.----------------------Key TakeawaysYou don’t need more time, you need better focusWhen your schedule is tight, clarity matters more than anything. Knowing what to prioritize makes it possible to move forward without feeling overwhelmed.Consistency beats intensity every timeYou don’t have to go all-in for a week and disappear for a month. Smaller, steady efforts are what actually build momentum over time.Progress comes from showing up, not waiting for perfect conditionsThere’s always going to be a reason to wait. The creators who grow are the ones who keep going anyway.Your energy matters as much as your strategyIf your process isn’t sustainable, it won’t last. Building something long-term requires protecting your time and avoiding burnout.A side hustle should support your life, not take it overThe goal isn’t to feel constantly behind. It’s to build something that fits alongside your real-world responsibilities.----------------------Check out More from Sean!Youtube | Podcast | Facebook Group----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage,&
- Apr 3, 202648 min
Facebook Monetization Explained: How to Get Paid + $3,000 Bonus (2026 Guide)
If you’ve been wondering whether Facebook is still worth your time as a creator… this episode answers that pretty clearly.Paul Gowder breaks down exactly how Facebook monetization works right now, including what’s actually paying, what’s changed, and who actually gets those elusive bonuses ($30,000??!) everyone keeps talking about.Topics CoveredHow do you qualify for bonus programs?Do you need a large following to start earning?What type of content performs best right now?What should you actually be checking in your dashboard?Who This Episode Is ForCreators trying to monetize their contentSocial media managers working with clientsSolopreneurs looking for new revenue streamsAnyone who’s been ignoring Facebook and wondering if that’s a mistake----------------------Helpful Links!Paul Gowder: Website | Facebook | LinkedInPaul is also the founder of Powwows.com, one of the most recognized online communities for Native American arts and culture, so check it out!If you want more awesome Facebook insights, you can sign up for his upcoming Facebook Webinar at Jeffsieh.com/facebookunlocked----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and <a href="https://jeffsie
- Mar 27, 202652 min
AI Can’t Replace This: Why Your Story Matters More Than Ever
AI can write your captions, generate your images, and even help script your videos. So where does that leave you?That’s exactly what I explored in this episode with Ryan Koral.Ryan has spent years helping creators, filmmakers, and business owners tell better stories. And what came up again and again in our conversation is this simple truth: the thing that actually connects with people is the one thing AI can’t replicate… your story.We talked about why so many creators struggle to share their story, how AI fits into the process without replacing you, and what it really takes to create content that people care about.If you’ve ever felt stuck, unsure what to share, or wondered if your story even matters, this episode is for you.Key TakeawaysYour story isn’t optional; it’s the input AI needs: If you don’t already have content, perspective, or a body of work, AI has nothing real to work from. The better your input, the better the output.Most people skip the hard part, figuring out why they care: Before using AI, you need clarity on your niche, what excites you, and who you serve. That foundational work is what makes your content meaningful.If your content feels generic, it probably is: Copying and pasting AI output without shaping it to your voice leads to content that feels flat and forgettable. People can tell when it’s not really you.Story is the actual strategy, not just content: Storytelling isn’t just a tactic; it is the strategy for showing up, connecting, and serving your audience.You don’t need a “big” story to be valuable: Even small, everyday moments can become meaningful stories. It’s about noticing and sharing them, not waiting for something dramatic.Human nuance is the difference: The small things, how you talk, your phrasing, your personality, are what make content feel real. That’s what builds connection.LinksRyan Koral: Website | Youtube | Podcast | LinkedInCheck out Ryan's Social Proof Workshop Here!Paul Gowder: Website | Powwows.com | Facebook (Join his Facebook Challenge!)<a href="https://www.amazon.com/Storyworthy-Engage
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About Creator News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers
Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.
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