Free Daily Podcast Summary
Swim Against The Tide: Daily Summaries Delivered
by Steve Henry
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago54 min
Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT
Sam Venning is the co-founder of Wuffes, the dog supplement brand that turned a personal search for help with an ageing dog’s arthritis into one of America’s fast- growing pet health businesses.In this episode, we talk about building trust in a crowded supplement market, moving from DTC growth to national retail, and what changes when a founder has to grow from ecommerce operator into science-led brand leader.Sam’s drive and passion really come across in this episode, with his energy making a real difference for pets being an absolute focal point for future success.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
- 2 weeks ago55 min
Ep090 – Ben Alderton, Founder, Solo60 | Solo60: Building the gym you don’t have to share | SATT
This week we meet the driving force behind the gym revolution that is sweeping London with a new way to work out. In a market full of big-box gyms, boutique studios and crowded workout floors, Ben Alderton spotted a gap: what if you could rent a fully equipped, high-end gym space entirely to yourself, by the hour?That idea became Solo60 – a fast-growing chain of private gym and treatment spaces built for PTs, gym-goers and fitness creators. Ben joined me to talk about launching during Covid, raising millions in investment, building custom tech, surviving critical business moments, and learning how to lead as the company scaled across London.It is a candid story about timing, resilience, and turning a simple frustration – never getting on the squat rack when you need it – into a brand with international ambitions.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship
- 3 weeks ago57 min
Ep089 – Humphrey Bodington, Co-Founder, Conka | Conka: Naturally unlocking brain potential | SATT
In this week’s fascinating episode, Humphrey Bodington, the co-founder of Conka, along with his business partner Harry Glover, discusses the journey of creating a unique cognitive performance product that combines plant extracts and nootropics – with a supporting app that can actually measure the success of their products.Inspired by their history and love of rugby the conversation delves into the science behind brain health, the importance of cognitive performance in sports, and the trials conducted with professional athletes. The discussion also highlights the transition from recovery-focused products to those aimed at enhancing overall performance, as well as the potential for expanding the product's reach beyond professional sports to everyday decision-makers in the commercial world.Finally, Humphrey openly shares the challenges and successes faced in their entrepreneurial journey, emphasising the significance of passion, resilience, and strategic planning for future growth.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship
- 4 weeks ago50 min
Ep088 – Gillian Ridley Whittle, Founder, Peachaus | Building Peaches: Creating a movement for good | SATT
In this episode of Swim Against The Tide, Steve talks to Gillian Ridley Whittle,founder of Peachaus, a women’s underwear and leisurewear brand with a missionfar bigger than fashion.After a hugely successful career in corporate retail — including senior roles at Marks& Spencer, Topshop and major Australian retailers — Gillian stepped away from aworld that no longer felt aligned and set out to build something rooted in care,comfort and purpose.Peachaus is now taking bra fittings into workplaces, festivals and communities,helping women understand their bodies, feel comfortable, and step into theirconfidence.This is a conversation about fear, reinvention, women’s health, purpose-ledbusiness, and why Gillian believes comfort can be the start of a movement she ispassionate to deliver.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
- Apr 30, 202658 min
Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT
This week we meet Jay Worthy, Group CEO of MyZone, who takes us on a remarkable journey - from sofa-surfing in London after trying out for the Royal Marines, to running a billion-dollar fitness equipment business, to hitting rock bottom with burnout. This wonderful episode has everything.He shares how nature healed him, why he walked away from the corporate jet lifestyle, and how he rebuilt himself as a leader with what he calls a "SustainableOS."A raw, honest conversation about identity, recovery, and what it really means to lead well.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship
- Apr 16, 202653 min
Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT
This week Sahil Verma, co-founder and CEO of Cookaway, joined the podcast to share his journey from an economics background to becoming an accidental entrepreneur. Together with his wife, he built Cookaway - an innovative food experience platform that brings authentic world cuisines into people's homes.The conversation explores how the couple developed a brand rooted in culinary authenticity, cultural storytelling, and the joy of shared human experiences, while navigating real-world challenges such as market confusion, scaling, and global expansion.Sahil's story is one of purpose and fulfilment, arriving at a place where personal passion and professional success go hand in hand.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship
- Apr 9, 202656 min
Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT
In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign ofthe Times as she shares her journey from university economics student to leadingthe luxury resale marketplace in the UK.Discover how resilience, innovation, and strategic partnerships, including agroundbreaking deal with John Lewis, have driven her success in the sustainablefashion industry.Antonia shares her journey from building a small team at Timpanys, her first venturepost university, to acquiring and growing the market leader in this exciting sector.She discusses the importance of brand heritage, innovative growth strategies, andthe power of community and resilience in business success.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship
- Apr 2, 20261h 2m
Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT
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About Swim Against The Tide
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
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