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Books, people, and resources mentioned in this episode.

Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline

Demand Gen Plays for the Antisocial Buyer

What’s Actually Working in B2B Email Right Now

How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)

From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)

Running a Media Company Inside HubSpot with Jonathan Hunt (VP, Media and Content)
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