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The Dave Gerhardt Show (from Exit Five): Daily Summaries Delivered
by Exit Five
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand.
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- Todayconversational1 min4-min read
Secret NYC Meetup
Dave announces an upcoming Exit Five meetup in New York City featuring a live podcast interview with Rob Sobers, CMO of Varonis, a $750 million publicly traded cybersecurity company. The event includes networking, food, and a bingo game with prizes from sponsor Customer.io, offering a rare chance for B2B marketers to learn from a leader who scaled a company from $10M to $750M in revenue.
- 2 days agointerview21 min5-min read
How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing)
Distribution is the missing piece in most marketing strategies: creating great content isn't enough — you must distribute it relentlessly across multiple channels to unlock exponential returns. With AI making content creation easier, the real differentiator is human-driven, authentic distribution at scale.
- 5 days agointerview49 min5-min read
[Best of B2B] April Dunford - Positioning, Differentiation, Lessons from 200+ Sales Pitches, and How To Do It Right
Positioning and sales effectiveness in B2B are not about chasing trends or crafting visionary narratives, but about cross-functional alignment, customer-driven value, and structured storytelling. April Dunford argues that most companies already possess the insights needed for strong positioning—they just lack the process to surface and align them. The key is to ground positioning in real customer behavior, differentiate based on actual value (not features), and translate that into a sales pitch that answers the core question: Why pick us over the others?
- 6 days agointerview36 min6-min read
Dave & Dasha Live from Drive
Dave Gerhardt, founder of Exit Five, reflects on the evolution of his company and personal growth while preparing a deeply personal keynote for the sold-out Exit Five Drive event in Vermont. With help from speaker Harry Dry, he overcomes AI-induced creative block by embracing storytelling rooted in conflict and authenticity.
- 1 weeks agointerview44 min6-min read
Is the MQL dead? (with Freya Ward, Headley Media)
Sales and marketing alignment remains a critical challenge in B2B tech, but reframing how leads are defined and communicated—such as replacing 'MQL' with 'qualified outbound leads'—can shift internal perceptions and improve collaboration. Simple, actionable tactics like mandatory CRM rejection fields, assigning a nurture manager, and building personal alliances with BDs or SDRs can create measurable improvements in lead re-engagement and pipeline generation.
- 1 weeks agointerview18 min5-min read
Dave Goes UNBOUND: 5 Things B2B Marketing Leaders Are Doubling Down On
Marketers today are shifting focus from AI-driven tactics to strategic differentiation and human-centered positioning, as AI floods the market with noise and erodes trust in traditional messaging. The key to standing out lies in reasserting marketing's role in company strategy, go-to-market planning, and authentic customer connection.
- 1 weeks agointerview47 min5-min read
Why SurveyMonkey Pivoted Away From Its Enterprise Rebrand (With Katie Miserany, CCO & Global Head of Marketing)
Katie Miserany has spent seven years at SurveyMonkey through multiple company transformations, staying because of the people and the constant learning. Now as CCO and Head of Marketing, she’s leading a bold rebrand to lean into the company’s quirky identity—monkey and all—while shifting to persona-based marketing and embracing seasonality to drive demand.
- 2 weeks agoroundtable44 min4-min read
How I Build that [Agent] - 7 Marketers Show AI Workflows That Save Hours
This episode of The Dave Gerhardt Show features a live competition called 'Exit Five Live' where seven B2B marketers demo real, in-use AI agents they've built to solve practical marketing challenges. The core takeaway is that AI agents are no longer theoretical — they’re being deployed today to automate workflows, enhance personalization, and scale operations across content, sales, and customer research. With 58% of marketers admitting they haven’t built or are stuck on AI agents, this session aims to cut through the noise by showcasing tangible, production-ready tools that deliver real ROI.
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About The Dave Gerhardt Show (from Exit Five)
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand.
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